Product Marketing Lead – Engineering Simulation

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Datacor, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

🍽️ Food & Beverage

🏭 Manufacturing

☁️ SaaS

Food & Beverage • Manufacturing • SaaS

Datacor, Inc. is a leading provider of advanced process manufacturing software, offering integrated ERP and CRM solutions to maximize productivity and business growth. Their software solutions cater to the chemical, food & beverage, personal care, industrial, coatings & adhesives, and animal feed & pet food nutrition industries. Datacor provides industry-specific, configurable technology to enhance operational visibility and control, helping businesses manage complex pricing, formulas, and specifications while complying with government regulations. With a strong reputation as industry experts, Datacor is recognized for its robust support during software implementation and ongoing customer collaboration, particularly excelling in chemical distribution software.

📋 Description

• Develop differentiated product positioning, messaging, and value propositions for engineering simulation solutions • Communicate how Datacor software enhances mechanical and chemical engineering process design and analysis • Create technical and commercial content, including product briefs, blog posts, technical papers, case studies, and competitive battlecards • Lead go-to-market planning for new product launches and major releases with product management, sales, demand generation, and services teams • Write, design, and execute customer email campaigns to promote product adoption and company information • Partner with events and demand generation teams on webinars, conferences, trade shows, and email marketing campaigns • Work with global channel partners and provide marketing assets to promote and sell Datacor Engineering solutions • Capture technical and customer use cases in commercial content • Conduct competitive and market analysis to identify opportunities, risks, and trends • Gather customer feedback to inform product roadmaps and marketing strategy • Develop buyer personas and map customer journeys • Build and maintain sales enablement materials, including presentations, product collateral, demo videos, and training guides • Develop and deliver presentation decks for customer meetings, conferences, and sales engagements • Present at conferences, symposiums, and industry events to technical audiences

🎯 Requirements

• Bachelor’s degree in Engineering (Chemical Engineering strongly preferred) • 5+ years of experience in product marketing, technical marketing, or a related role within engineering software, simulation, or process industries • Ability to contribute across strategic and executional work on a small team • Ability to translate technical product capabilities, complex engineering, and product data into clear customer-focused messaging and business value • Strong analytical skills and experience conducting competitive and market analysis • Excellent written, visual, and verbal communication skills • Comfortable presenting complex information to technical and business audiences • Proven ability to manage multiple projects with limited supervision, meet deadlines, and deliver results