Director, Growth Marketing

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $180k - $200k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

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dataSpring Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

🤝 B2B

📣 Marketing

☁️ SaaS

B2B • Marketing • SaaS

dataSpring is an Asia-focused market research and online panel provider. It offers expansive coverage across 12 countries and 2 million+ active panelists, supplying researchers with proprietary panels, third-party partners, and API integration. dataSpring provides a mobile research platform, 24/7 regional operations support in local languages, a Quality Check System for data validity, downloadable panel books, and insights content (blogs and podcasts) targeted at businesses conducting surveys and market research in Asia.

📋 Description

• Lead DataSpring's growth marketing function and translate company objectives into segment-based strategies and measurable business outcomes • Set priorities, operating model, annual planning inputs, budget recommendations, performance expectations, and team accountability across payer and provider markets • Own provider segment strategy, including provider buyers, clinicians, and profile manager audiences • Oversee growth marketing execution across payer and provider segments • Drive demand creation, pipeline contribution, customer expansion, event performance, marketing ROI, and continuous program optimization • Develop annual growth marketing plans, campaign strategies, event strategies, budget recommendations, and measurable outcomes • Lead the transition from a product-organized model to a segment-organized model • Partner with Sales, Account Management, Business Development, Product Marketing, Marketing Communications, Brand Marketing, Marketing Operations & Analytics, and Product Management • Directly manage, coach, and develop a multidisciplinary growth marketing team • Own provider campaign design, content direction, event strategy, and provider marketing budget • Establish event strategy and governance across payer and provider segments • Define and manage KPIs including awareness, engagement, MQLs, SQLs, pipeline contribution, ROI, event performance, conversion rates, and customer expansion • Establish dashboards, attribution models, and reporting infrastructure with Revenue Operations • Optimize audience strategy, campaign design, channel mix, content performance, event investments, and budget allocation • Represent growth marketing and the provider segment in conference and industry event planning

🎯 Requirements

• 10+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, segment marketing, or related disciplines • Experience developing and leading integrated growth marketing strategies • Experience leading cross-functional marketing initiatives across campaign strategy, content, events, digital marketing, performance marketing, ABM, and customer marketing • Experience managing and developing high-performing marketing teams • Experience establishing marketing goals, KPIs, budgets, measurement frameworks, and operating processes • Demonstrated success partnering with executive leadership, sales, product marketing, account management, and other stakeholders • Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field required • Proficiency in Salesforce, Pardot/Marketo/HubSpot, DemandBase, and MS Office/PowerPoint • Expertise in marketing automation, CRM, demand-generation tooling, performance marketing, reporting, and optimization • Experience with account-based marketing and strategic account planning • Strong analytical capabilities and end-to-end conversion metrics expertise • Excellent written and verbal communication skills • Demonstrated budget and ROI management experience • Ability to set priorities, manage multiple workstreams, deadlines, and budgets • Ability to influence senior cross-functional stakeholders without direct authority • Healthcare, healthcare technology, payer, provider, or regulated industry marketing experience preferred • Master's degree in Marketing, Business Administration, Communications, or a related field preferred

🏖️ Benefits

• Medical, dental, and vision coverage • 401(k) with company contributions and matching • Paid parental leave • Tuition assistance • Generous paid time off • Fully remote environment • Professional growth support