Product Marketing Manager

Job not on LinkedIn

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $120k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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dataSpring Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

🤝 B2B

📣 Marketing

☁️ SaaS

B2B • Marketing • SaaS

dataSpring is an Asia-focused market research and online panel provider. It offers expansive coverage across 12 countries and 2 million+ active panelists, supplying researchers with proprietary panels, third-party partners, and API integration. dataSpring provides a mobile research platform, 24/7 regional operations support in local languages, a Quality Check System for data validity, downloadable panel books, and insights content (blogs and podcasts) targeted at businesses conducting surveys and market research in Asia.

📋 Description

• Develop and maintain product, solution, and use case positioning and messaging • Translate product capabilities and updates into value propositions, business outcomes, and audience-appropriate content • Develop solution narratives connecting customer challenges with DataSpring offerings • Contribute to buyer persona development, segmentation, and ideal customer profile refinement • Partner with Product Management, Client Partnership, and Growth on roadmap priorities, customer needs, and solution differentiation • Support planning and execution of product, solution, and major release launches • Develop launch messaging and content, define audiences, plan enablement, coordinate readiness, and track success metrics • Coordinate cross-functional launch activities across Product, Growth, Client Partnership, Growth Marketing, and Marketing Communications • Create sales presentations, solution overviews, one-pagers, FAQs, battlecards, and objection-handling resources • Organize and deliver training and enablement programs for Growth, Client Partnership, and Customer Success teams • Support RFP responses, executive presentations, and strategic account opportunities • Gather and synthesize market and customer insights, including trends, deal dynamics, objections, and buying drivers • Conduct competitive research and maintain competitive intelligence resources • Translate insights into positioning, messaging, enablement, and commercialization recommendations • Maintain core product marketing assets, source-of-truth documentation, proof points, customer evidence, and commercialization materials • Improve product marketing processes, frameworks, and best practices • Participate in implementation and maintenance of AI-enabled tools and workflows • Document and maintain process guides for recurring product marketing workflows

🎯 Requirements

• 4+ years of experience in B2B Product Marketing, Solution Marketing, Go-to-Market Strategy, or a related field • Experience marketing B2B SaaS, healthcare technology, healthcare data, health plan, provider, or adjacent healthcare solutions strongly preferred • Ability to develop product positioning, messaging, and sales enablement materials • Product launch or commercialization initiative support experience • Strong written, verbal, and presentation skills • Ability to translate complex concepts into simple, compelling business value • Experience collaborating across Product, Growth, Marketing, and Client Partnership teams • Strong project management and organizational skills • Ability to operate effectively in a fast-paced, evolving environment • Experience developing customer-facing commercial content and sales enablement programs preferred • Familiarity with regulated healthcare markets and enterprise purchasing processes preferred • Experience supporting strategic sales opportunities and RFP responses preferred • Experience owning recurring, cadence-driven communications and operational processes preferred

🏖️ Benefits

• Medical, dental, and vision coverage • 401(k) with company contributions and matching • Paid parental leave • Tuition assistance • Generous paid time off • Fully remote work environment • Professional growth support

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