Product Marketing Manager

Job not on LinkedIn

🔥 54 minutes ago

🇺🇸 United States – Remote

💵 $90k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 1%

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ParentSquare

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

📚 Education

☁️ SaaS

🤝 B2B

Education • SaaS • B2B

ParentSquare is a unified, AI-enhanced communication platform purpose-built for K–12 schools and districts. It centralizes mass notifications, classroom and one-to-one messaging, forms and permission slips, attendance tools, school websites, secure document delivery, payments, and analytics to streamline engagement between educators, families, and staff. The platform emphasizes two-way translation, SIS integrations, data privacy, and easy onboarding, and is delivered as a software service used by districts and schools to improve family engagement and operational workflows.

📋 Description

• Own positioning and messaging for Attendance Plus • Pair market and customer insight with district pain points to create a compelling value proposition • Build expertise in the attendance market, including state attendance-based policies and funding formulas, district budget cycles, buying dynamics, and competitive landscape • Plan and run go-to-market for new Attendance Plus capabilities • Define launch goals and success metrics • Use adoption data, customer feedback, and field insights to shape future initiatives • Collaborate with the product team to communicate the Attendance Plus roadmap internally and externally • Partner with Sales Enablement to equip Sales and Customer Success with battlecards, buyer-specific messaging, ROI framing, and objection handling • Run win/loss analysis and customer research • Turn research findings into recommendations on product, positioning, and go-to-market • Bring market insights into packaging, pricing, and roadmap discussions • Identify high-potential segments and growth opportunities, especially expansion within existing ParentSquare districts

🎯 Requirements

• 3–5+ years of B2B SaaS product marketing experience, including ownership of positioning and go-to-market for a product or product line • Experience launching or scaling a newer product, including expansion into existing customer accounts • Entrepreneurial mindset and comfort building the playbook as you go • Strong storytelling and writing skills • Ability to turn complex problems and capabilities into simple, differentiated narratives • Hands-on experience with win/loss analysis, customer research, or competitive intelligence, and turning insights into recommendations • Track record of building alignment across product, sales, and customer success teams • Genuine interest in how family engagement drives student attendance • Willingness to become the internal expert on attendance improvement and chronic absenteeism reduction • Approximately 20% travel to conferences and customer events • Bonus: Experience in EdTech or another mission-driven, multi-stakeholder B2B market • Bonus: Experience marketing to school districts, education agencies, or other public-sector buyers • Bonus: Familiarity with attendance, student support, MTSS, or intervention tools

🏖️ Benefits

• Employer-paid health insurance (including dependent coverage) • An employer-matched 401K retirement savings program from day 1 • Paid Parental Leave • Stock options • Health + wellness reimbursements • Generous PTO • 15 paid holidays, including your birthday • Fully remote work • Tools and equipment for home office

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