Director, Lifecycle Marketing

Job not on LinkedIn

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $198k - $255k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Dave

WebsiteLinkedInAll Job Openings

201 - 500 employees

💳 Fintech

🏦 Banking

👥 B2C

Fintech • Banking • B2C

Dave is a financial services company that aims to provide a fair and affordable banking experience for individuals who feel overlooked by traditional banks. The company was founded on the belief that banks have built products that are often predatory, exemplified by high overdraft fees. In an effort to combat this, Dave offers features like $500 advances, fee-free goal tracking, and support for individuals seeking side hustles to improve their financial situations. Their mission revolves around leveling the financial playing field and making financial solutions accessible to everyone.

📋 Description

• Define, own, and scale Dave's multi-product lifecycle strategy • Drive member engagement, retention, and loyalty across every touchpoint • Lead the Lifecycle & CRM function end-to-end • Manage lifecycle communications across onboarding, engagement, retention, reactivation, and operational/transactional messaging • Develop and execute a comprehensive lifecycle marketing roadmap • Manage forecasting, budgeting, and leadership reporting • Design and optimize end-to-end member journeys, including timing, messaging, and channel distribution • Architect and implement a multi-product communication governance framework and next-best-action framework • Oversee operational and transactional messaging with Product, Compliance, and Legal • Partner with User Acquisition, Product Marketing, and Product management to integrate lifecycle communications into product positioning and in-app experiences • Establish KPIs and a test-and-learn optimization framework • Own the Braze business relationship, including commercial agreements, feature adoption, experimentation, and deliverability best practices • Lead, coach, and mentor a team of four lifecycle marketers • Shape multi-product roadmaps, resource allocation, and cross-functional priorities • Report to the VP of Growth

🎯 Requirements

• 12+ years of progressive experience in lifecycle, CRM, or retention marketing • Hands-on oversight of marketing and operational/transactional communications • Proven background in fintech, banking, insurance, or another highly regulated consumer-facing industry • 5+ years of hands-on expertise with Braze • Experience building, launching, and optimizing multi-channel campaigns and journeys across email, push, SMS, and in-app channels • Experience utilizing mobile measurement platforms such as AppsFlyer for attribution-based audience segmentation • Track record of managing and developing high-performing CRM or lifecycle marketing teams • Strong cross-functional collaboration with Product, Product Marketing, User Acquisition, Data/Analytics, Compliance, and Legal stakeholders • Advanced data fluency and consumer analytics capabilities • Excellent written and verbal communication skills • Bachelor's degree in a related field • Experience scaling a lifecycle function with a complex customer data layer • Familiarity with SMS and email deliverability and compliance requirements, including CAN-SPAM, TCPA, and CTIA • Experience presenting lifecycle strategy and performance recommendations to executive or VP+ audiences • Permanently authorized to work in the United States without visa sponsorship

🏖️ Benefits

• Offers equity • Offers bonus • Opportunity to tackle tough challenges, learn and grow from fellow top talent • Flexible hours and virtual-first work culture • Home office stipend • Premium Medical, Dental, and Vision Insurance plans • Generous paid parental and caregiver leave • 401(k) savings plan with matching contributions • Financial advisor and financial wellness support • Flexible PTO and generous company holidays, including Juneteenth and Winter Break • All-company in-person events once or twice a year and virtual events throughout