Digital Advertising Manager

🔥 33 minutes ago

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DealerOn

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2004

🚘 Automotive

📣 Marketing

☁️ SaaS

💰 Private equity on 2020-02

Automotive • Marketing • SaaS

DealerOn is a digital marketing and software provider for automotive dealerships across North America. It offers the Cosmos website platform and a suite of services including responsive websites, automotive SEO, precision-targeted digital advertising, digital retailing, personalization, automation, lead generation, listings management, reporting & analytics (GA4-powered), compliance (consent and accessibility) and AI solutions (DealerOn Sidekick, OnPrompt). DealerOn serves independent dealers and multi-rooftop dealer groups, emphasizes lead generation and conversion optimization, and states it helps over 7,000 car dealers sell more cars more profitably.

📋 Description

• Manage and develop a team of digital advertising consultants to achieve company metrics including churn rate, budget goals, monthly contact rate, and account performance • Hire, terminate, and oversee employees while developing training curriculum for Digital Advertising Trainees and the broader team • Conduct regular one-on-one meetings to ensure continuous feedback and professional growth • Act as a primary escalation point for high-profile clients and complex account issues • Oversee budget management and updates on a monthly basis • Maintain KPI reports to be shared with senior management • Ensure accurate monthly billing and reconciliation reporting in partnership with the billing team • Hold Digital Advertising Supervisors accountable for ensuring their teams meet company KPIs on a weekly and monthly basis • Support OEM digital advertising programs in collaboration with the OEM team • Train, coach, and mentor digital advertising consultants to deliver outstanding client service and maximize account retention • Identify at-risk clients and develop strategies to mitigate churn and improve performance outcomes • Design and implement process improvements with department leadership to increase efficiency and drive innovation • Identify opportunities and collaborate with Specialist Managers and teams to improve support for consultants so they may focus on client strategy and relationships • Work cross-functionally with other client-facing teams to ensure alignment on process and that team members are proactively working with their website, sales and SEO counterparts.

🎯 Requirements

• Bachelor’s degree or equivalent experience • 7 years’ experience in digital ad operations and programmatic advertising • 5 years’ experience in management role • Demonstrated success managing multiple digital advertising clients • Advanced proficiency with Google Analytics, Google Ads, Bing Ads, and Facebook Ads Manager • Strong knowledge of Search Engine Marketing (SEM) • Excellent communication skills with high attention to detail and proven ability to meet deadlines

🏖️ Benefits

• Medical, dental and vision insurance • Company matched 401K plan • Flexible PTO + Sick Leave • 6 weeks paid Parental Leave • 8 Paid National Holidays • Company-paid basic Life Insurance • Voluntary supplemental Life Insurance • Voluntary long-term/short-term disability insurance • Voluntary Pet Insurance • Optional Healthcare/Dependent Care FSA Account