Group Chief Marketing Officer

Job not on LinkedIn

🔥 7 minutes ago

🌐 United States, United Kingdom – Remote

🇺🇸 United States – Remote 🇬🇧 United Kingdom – Remote

🐊 Florida, New York, +1 more states – Remote

🐊 Florida – Remote 🗽 New York – Remote 🦀 Maryland – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 28 days.
• No salary listed.

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Decentralized Masters

WebsiteLinkedInAll Job Openings

1 - 10 employees

📚 Education

💳 Fintech

🌐 Web 3

Education • Fintech • Web 3

Decentralized Masters is a leading educational platform specialized in Decentralized Finance (DeFi). It offers top-tier mentorship, advanced learning systems, and strategic tools to help individuals excel in the DeFi markets. The company focuses on equipping both beginners and experienced professionals with the necessary knowledge and skills to navigate the complexities of DeFi and emerging blockchain technologies. Through its comprehensive training programs, Decentralized Masters aims to demystify DeFi, making it accessible and understandable, thereby empowering users to make informed financial decisions and maximize their investment potential.

📋 Description

• Own marketing strategy, budget and scoreboard across every business, tied to customers, revenue and pipeline. • Generate customers profitably using direct response and paid media, organic and SaaS growth, events and partners. • Understand metrics and P&L for each business and how marketing drives them. • Work with senior leaders of each business and lead the Head of Growth at Decentralized Masters. • Own conversion, positioning and brand across the group. • Protect brand and reputation in a financial, investment-related category. • Own lead volume and quality, cost per acquisition, conversion and revenue contribution. • Design and run go-to-market for each business. • Oversee paid media, organic, affiliate, partnerships and lifecycle through business-level leaders. • Manage customer journey considerations including retention, upsell, renewal and allowable acquisition cost. • Allocate marketing spend and effort across businesses. • Set analytics and attribution standards. • Partner with finance on unit economics, payback and spend guardrails. • Build and oversee budgetary control and accountability for marketing spend. • Report performance to the CEO and leadership team. • Work across business units and build shared marketing services where useful. • Partner with CEO, COO, CFO, sales, product and education on launches, offers and messaging. • Own go-to-market for businesses in build. • Own group positioning and messaging, including Decentralized Masters' repositioning. • Build brand across businesses and spokespeople and use positioning as a conversion lever. • Own brand governance and creative standards. • Lead senior marketing leaders and develop existing talent. • Bring agency playbooks and leverage agency, media partner and operator networks. • Set goals, operating rhythms and accountability. • Ensure marketing claims and messaging comply with legal and compliance expectations. • Own public communications, press and crisis response. • Manage brand safety across ads, influencers, affiliates and partners.

🎯 Requirements

• 12+ years in marketing, including 5+ years in senior leadership (CMO, VP Marketing, agency leader or equivalent) at a company or agency that grew meaningfully. • Direct-response expertise and a record of generating customers profitably, including high-ticket and low-ticket funnels and paid media at scale. • Strong analytics; understanding of channel and funnel metrics, P&L, and how marketing drives it. • Experience managing marketing across more than one business, brand or client, ideally at agency level, and ability to pivot between them. • Understanding of customer journeys across channels, including SaaS, organic, events and partner-led growth, not only paid media. • Strong conversion and positioning skills, and a record of building brand alongside performance. • Strong professional network of agencies, partners and operators. • Record of hiring, developing and leading senior marketers. • Executive presence with founders, senior business leaders, partners and press. • Prolific, demonstrable use of AI tools in marketing work, with examples of what was built or automated. • Familiarity with the financial landscape and investment-related offers, and AGORA-style financial publishing (strongly preferred). • Experience marketing in a regulated or closely scrutinized category, including investment products or funds (strongly preferred). • Experience with SaaS growth and subscription or continuity economics (strongly preferred). • Experience with events and partner-led growth (strongly preferred). • Experience supporting an institutional capital raise or sale process from the marketing side (strongly preferred). • Experience leading a distributed, international team (strongly preferred). • Direct communication, entrepreneurial approach, comfort with ambiguity, operator mindset, high standards and effectiveness in a high-performance culture.

🏖️ Benefits

• Performance bonus tied to revenue and growth outcomes. • Flexible schedule. • Unlimited PTO. • Entirely remote, working from anywhere in the world, with team off-sites. • Direct access to the founders, peer relationship with the Group COO and Group CFO, and genuine authority over marketing across the group. • Inherited growth engine and team. • Supportive, dynamic culture with team members across 30+ countries.

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