Director, Marketing Financial Performance – Optimization

Job not on LinkedIn

🔥 7 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

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• No salary listed.

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American Public Education, Inc. (APEI)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1991

📚 Education

👥 B2C

Education • B2C

American Public Education, Inc. (APEI) is a mission-driven, for-profit higher education services provider that delivers affordable, innovative degree and certificate programs to working adults, military service members and veterans, nurses, and other professionals. Through its wholly owned subsidiaries — American Public University System (American Public University and American Military University), Rasmussen University, and Hondros College of Nursing — APEI offers online, on-campus and workplace education focused on career-oriented programs and public service communities. The company is headquartered in Charles Town, West Virginia and emphasizes accessibility and support for adult learners and the military community.

📋 Description

• Lead the new Marketing Financial Performance & Optimization team • Report to the CGMO with a dotted line to the VP Finance, APUS • Own the marketing budget from planning and forecasting through tracking and reporting • Maximize return on marketing spending across Health+, Military+, and B2B • Lead annual marketing budgeting and quarterly reforecasts with Finance by division, channel, team, and vendor • Track monthly actuals versus budget, flag variances, and recommend corrective actions to the CMO • Own reconciled marketing financial reporting for leadership • Set budget guardrails and approval thresholds • Define growth unit economics, including cost per lead, cost per start, LTV, and payback • Convert ROI and marginal-return insights into budget changes • Build business cases for new channels, programs, tools, and headcount and track returns • Conduct zero-based reviews of non-working spend • Govern vendors and consultants, including sourcing, negotiation, contracts, SOWs, and performance reviews • Lead insource-versus-outsource decisions and consolidate agencies where appropriate • Ensure compliance with procurement, legal, and finance policies • Partner with FP&A, Enrollment, Operations, and Academic leadership to connect marketing spend to start and revenue plans • Build financial acumen across marketing and coach leaders • Lead the Vendor & Consultant Management Lead and marketing finance analysts • Perform other duties as assigned

🎯 Requirements

• 10+ years in FP&A, marketing finance, or commercial finance • 5+ years partnering with marketing leaders • Deep expertise in budgeting, forecasting, and marketing investment economics (CAC, LTV, and ROI) • Proven track record of negotiating agency, media, and technology contracts • Advanced Excel and financial modeling skills • Familiarity with ERP and BI tools (e.g., Tableau) • Higher education or subscription experience a plus • CPA, CFA, or MBA preferred (not required) • Owner mentality; treats every dollar as their own • Constructive challenger; asks "why" before spending • Partner, not police; enables growth with discipline • Data-driven, not data-only; weighs ROI with brand • Speed with rigor; decides in days, not quarters

🏖️ Benefits

• Equal opportunity employment policy • Additional compensation and benefits information available upon request for eligible residents of states with designated pay transparency requirements

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