Director, Marketing Strategy – Customer Base Management and Retention

Job not on LinkedIn

🔥 2 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 21 days.
• No salary listed.

Apply Now

Find Similar Remote Jobs

Brightspeed

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2022

💼 Consulting

📦 Logistics

📡 Telecommunications

💰 $500M Private Equity Round on 2023-05

Consulting • Logistics • Telecommunications

Brightspeed is a fiber internet service provider that offers high-speed internet plans with no annual contracts or termination fees. They offer a variety of plans, including a 2 Gig plan for effortless streaming, gaming, video calling, and uploading and downloading, a 1 Gig plan for multiple high-bandwidth users, a 500 Mbps plan for HD streaming and competitive gaming, and a 200 Mbps plan for small households. Brightspeed emphasizes providing fast and reliable internet with transparent pricing, and they are focused on expanding connectivity to underserved areas. They offer special promotions such as three months of free service for new fiber customers.

📋 Description

• Develop and execute a comprehensive customer base management strategy aligned with growth, revenue, and retention objectives • Drive ARPU expansion through pricing strategies, speed upgrades, value-added services, product migrations, and targeted cross-sell opportunities • Identify growth and retention opportunities across customer segments, geographic markets, and competitive environments • Own the strategic roadmap for customer base initiatives and align it with financial targets and enterprise priorities • Lead proactive retention, churn prevention, customer win-back, and loyalty strategies • Develop targeted lifecycle marketing programs to strengthen customer engagement during early tenure and critical customer milestones • Partner with Customer Experience, Sales, and Operations to improve customer journeys and reduce avoidable churn • Establish differentiated retention and offer strategies based on customer value, competitive dynamics, and behavioral insights • Lead customer offer strategy, including promotional pricing, retention incentives, product upgrades, and targeted marketing programs • Partner with Pricing, Product, and Finance to optimize offer economics, promotional investments, and profitability • Evaluate business cases, financial forecasts, and program performance to maximize incremental revenue and return on investment • Establish governance and performance measures for customer offers and marketing initiatives • Leverage advanced analytics, customer segmentation, predictive modeling, and AI-driven insights to identify growth opportunities and optimize customer engagement • Partner with Analytics and Technology teams on personalized marketing, next-best-action strategies, and campaign effectiveness • Establish performance metrics and accountability for revenue growth, retention, customer adoption, and marketing ROI • Continuously evaluate program effectiveness and refine strategies based on measurable customer and financial outcomes • Serve as a strategic partner across Marketing, Sales, Customer Experience, Digital, Product, Finance, Technology, and Operations • Lead and develop a high-performing team focused on customer strategy, lifecycle marketing, analytics, and offer management • Influence senior leadership through actionable insights, strategic recommendations, and business performance reporting • Ensure customer programs are executed consistently, efficiently, and in alignment with regulatory requirements and customer experience standards

🎯 Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field • 10+ years of progressive experience in telecommunications, subscription-based services, customer lifecycle marketing, revenue growth, or retention strategy • 5+ years of experience leading customer growth, pricing, offer management, or retention strategies • At least 3 years of people leadership experience • Demonstrated success driving measurable improvements in revenue, ARPU, customer retention, and marketing effectiveness • Strong financial acumen, including developing business cases, evaluating offer economics, and managing marketing investments • Experience leveraging customer analytics, segmentation, marketing automation, and predictive modeling • Exceptional strategic thinking, executive communication, and cross-functional leadership capabilities • MBA or advanced degree in Business, Marketing, or Analytics is a bonus • Experience within telecommunications, broadband, fiber, or internet service providers is a bonus • Expertise in customer lifecycle management, competitive retention strategies, pricing optimization, and digital customer engagement is a bonus

🏖️ Benefits

• Competitive compensation • Medical insurance • Dental insurance • Vision insurance • Life insurance • Employee assistance program • 401K plan with company match • Voluntary benefits • Paid time off • Wellness support through physical, emotional, and financial health programs • Hybrid workforce and technology enabling team connectivity • Reasonable accommodation support during the application and hiring process

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume