Growth & Partner Marketing Director

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $100k - $172k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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HFD

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

💼 Consulting

🛡️ Insurance

Healthcare • Consulting • Insurance

HFD is a company that offers affordable financing options for patients seeking healthcare services in various specialties, including dental, orthodontics, veterinary, audiology, vision, and cosmetics. The company is committed to providing pay-over-time solutions that are accessible to nearly every patient, regardless of their credit score, addressing a significant challenge faced by traditional lenders. HFD's platform aims to improve patient approval rates, reduce financial barriers to treatment, and support healthcare providers by minimizing the discomfort of financial discussions with patients. HFD partners with healthcare providers to onboard them onto their platform, facilitating seamless patient financing experiences.

📋 Description

• Lead gen and net new acquisition • Build and run the demand gen plan for net new merchants across paid, email, content offers, webinars, and outbound support • Work on Google, Meta, and LinkedIn paid campaigns, including targeting, creative, budgets, and optimization • Build nurture programs in HubSpot and hand off qualified leads to Sales with clear definitions and SLAs • Give the SMB sales team tools and campaigns that create urgency and close faster • Track cost per lead, conversion by stage, and sourced pipeline, and report weekly • Build co-marketing programs with partners and portfolio practices that promote HFD financing to patients • Launch offer and seasonal campaigns that drive patient applications and utilization • Deliver partner-requested D2C campaigns and ready-to-use toolkits, including in-office materials, email, social, and landing pages • Coordinate with Product/Product Marketing and Sales on merchant lifecycle ownership: acquisition, retention, and utilization • Measure lift in application volume and funded volume per partner and campaign • Manage conversion-focused SEO, including landing pages, comparison pages, and high-intent queries • Work with an agency on citation-ready pages, schema markup, and site improvements • Track HFD's appearance in AI-generated answers versus Cherry, CareCredit, and Sunbit • Build and publish content with guidance from the VP of Marketing and Digital Agency

🎯 Requirements

• 5+ years in demand gen, growth, or partner marketing, ideally in B2B2C, fintech, or healthcare • Hands-on paid media experience across Google, Meta, and LinkedIn, including agency management • Strong HubSpot or similar marketing automation skills, with a focus on lead scoring and attribution • Experience running co-marketing or channel programs that reach end consumers • Working knowledge of SEO, landing page optimization, and A/B testing • Analytical and comfortable owning numbers: pipeline, CAC, conversion, and volume • Preferred: Experience in dental, orthodontic, medical, or consumer financing • Familiarity with lending or financing compliance for consumer-facing claims • Experience with GEO / AI search visibility tools

🏖️ Benefits

• Medical, Dental, Vision Insurance • 401k with 4% company match • Unlimited PTO • 6 days of paid sick time • 6 paid holidays • 1 floating holiday (from the HFD approved list) • EPIC company culture

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