Head of Marketing, SMB

Job not on LinkedIn

🔥 0 minutes ago

🌵 Arizona, California, +29 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🍑 Georgia – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 57 days.
• No salary listed.

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Fourth

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏨 Hospitality

💼 Consulting

📦 Logistics

💰 Series unknown on 2015-07

Hospitality • Consulting • Logistics

Fourth is a global software-as-a-service (SaaS) company providing end-to-end restaurant and hospitality management solutions. Its product suite includes workforce management with predictive scheduling and labor optimization, demand forecasting, inventory and recipe management, procurement, HR, benefits and payroll, and real-time data & insights. With around 25 years of experience, multiple global offices, and hundreds of employees, Fourth focuses on helping hospitality operators reduce costs, improve compliance, and make data-driven decisions.

📋 Description

• Define the SMB ideal customer profile, offers and packaging • Own the SMB marketing budget, channel ROI and cost per SAO • Build the marketing plan with Finance • Lead, coach and grow demand generation, product marketing and customer marketing managers • Drive new-logo demand through content, email, webinars, events, reviews, referrals, account-based plays, sales outbound support and partners • Increase cross-sell and up-sell into the existing customer base • Drive product adoption through in-app messaging, lifecycle journeys and campaigns • Run retention and win-back programs • Build an installed-base plan with Customer Success • Partner with Product on in-app journeys, launches and roadmap input • Develop clear positioning backed by operator proof • Own pipeline coverage, SAO volume and product adoption, and share bookings responsibility with Sales • Meet SMB, sales, customer care leaders and customers during the first 90 days • Build pipeline reporting and deliver quick wins inside the quarter

🎯 Requirements

• 10+ years in B2B marketing • At least 4 years leading demand generation or full-funnel marketing for an SMB or high-velocity business • Numbers-first approach with experience carrying a pipeline number and building funnel models • Hands-on experience in account-based marketing, email, events, webinars, content and lifecycle marketing • Experience hiring and coaching marketers, including junior marketers • Ability to partner with Sales and Customer Success • Commercial instinct for small business buyers • Restaurant, hospitality, retail or other vertical SaaS experience preferred • Experience marketing fintech, payroll or embedded payments to small businesses preferred • Experience growing an attach or multi-product motion in an SMB base preferred • Remote employment limited to AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, LA, MA, MD, ME, MI, MN, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, and WA

🏖️ Benefits

• Unlimited PTO • Medical, Dental, Vision Insurance • 401k Match • Parental Leave • Laptop and equipment • Fully remote work

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