Senior Product Manager, AI Adoption – Growth

🕒 September 16

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

✅ Product Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Demandbase

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2005

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Demandbase is a B2B pipeline AI platform that helps go-to-market teams (marketing, sales, revenue operations, and customer success) identify, prioritize, and engage buying groups to accelerate pipeline and revenue. The SaaS platform unifies first-, second-, and third-party data, provides intent detection, account and buying-group identification, web personalization, advertising, and orchestration across the tech stack, and delivers actionable AI-powered insights to drive account-based marketing and sales at scale.

📋 Description

• Define the product-led growth strategy for Demandbase’s AI-native application • Own the end-to-end adoption funnel from discovery and activation through repeat use, capability composition, AI consumption, and expansion • Identify behaviors representing meaningful customer value • Partner with application product managers to remove friction and introduce relevant jobs or capabilities • Design and run experiments involving onboarding, recommendations, defaults, templates, notifications, approvals, usage visibility, and upgrade paths • Develop lifecycle strategies for new and existing customers across GTM personas • Partner with Product Analytics and Data Science on instrumentation, behavioral cohorts, experimentation methods, and retention and expansion indicators • Partner with Finance, Sales, Customer Success, and Marketing on AI packaging, credit models, trials, entitlements, and expansion motions • Create reusable growth patterns and platform requirements across composable capabilities • Turn successful experiments into durable product experiences and operating practices • Establish a shared AI adoption and monetization funnel • Define activation for priority jobs-to-be-done and the composed product experience • Reduce time to first meaningful AI outcome • Increase active users and tenants completing high-value AI jobs • Increase repeat AI use and multi-capability adoption • Identify behaviors predicting retention, expansion, and increased AI consumption • Launch and evaluate experiments that improve adoption • Help define mechanics for trials, entitlements, credit visibility, and usage-based expansion

🎯 Requirements

• 5+ years in Product Management or a related field • Experience in SaaS growth, product-led growth, AI products, or workflow platforms • Demonstrated ability to move activation, retention, expansion, or consumption metrics through shipped product changes • Experience across onboarding, core workflows, lifecycle engagement, packaging, and monetization • Strong analytical and experimental judgment • Experience influencing multiple product teams without taking over their roadmaps • Ability to connect customer behavior, qualitative research, product strategy, and commercial outcomes • Familiarity with enterprise buying and adoption dynamics, including admins, champions, permissions, enablement, and sales-assisted expansion • AI product experience strongly preferred • Authorization to work lawfully in the United States • Must disclose U.S. work authorization status • Must answer whether visa sponsorship will be required

🏖️ Benefits

• Investment in people, culture, and community • Diversity, equity, and inclusion commitment • Equal opportunity workplace • Case-by-case consideration of applicants with criminal records

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