Vice President, Retail Media Creative & Content Strategy

Job not on LinkedIn

🕒 June 5

🏢🏡 New York City – Hybrid

💵 $136.8k - $220k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 55%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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dentsu Austria

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1900

📣 Marketing

📱 Media

🏢 Enterprise

Marketing • Media • Enterprise

dentsu Austria is a part of the Dentsu Group, serving as an integrated growth and transformation partner to leading organizations worldwide. The company focuses on pushing the boundaries of business transformation and sustainable growth, providing world-class services and integrated solutions. Dentsu Austria is committed to innovating and creating experiences that enrich every business, with a strong emphasis on research, analysis, and media trends. By leveraging their global network of innovators, they strive to simplify complexities and drive impactful outcomes for brands, people, and society.

📋 Description

• Build and lead a Retail Media–centric creative & content strategy capability • Define the agency’s Retail Media Creative POV, including creative standards, best practices for all retail media channels • Establish retail media–specific creative frameworks that connect Creative strategy → media activation → digital shelf → conversion outcomes • Design retail media – first creative strategies aligned to specific RMN placements, algorithms, and shopper behaviors • Own creative testing and optimization roadmaps within retail media environments • Translate retail media signals into actionable creative insights and briefs • Partner with CRO to translate creative performance gains into measurable business outcomes • Support new business and organic growth by serving as a senior performance creative authority

🎯 Requirements

• 12–15+ years of experience in creative strategy or content, with deep specialization in Retail Media • Proven hands – on experience across major US retail media networks (Amazon, Walmart Connect, Target Roundel, Kroger, etc.) • Deep expertise in Retail Media creative formats and specifications, marketplace and digital shelf content (PDPs, A+ content, storefronts), performance – driven creative testing within RMNs • Demonstrated success building or scaling retail media creative or content practices • Proven ability to connect creative strategy to measurable business outcomes and commercial growth • Experience partnering with CRO or revenue leaders to build integrated performance-led client solutions • Strong understanding of AI – driven content creation and optimization for retail media use cases • Experience with creative tech, DAM/PIM, feed – based content systems, and retail media tooling

🏖️ Benefits

• Medical, vision, and dental insurance • Life insurance • Short-term and long-term disability insurance • 401k • Flexible paid time off • At least 15 paid holidays per year • Paid sick and safe leave • Paid parental leave