Group Director, Paid Social Strategy

🔥 0 minutes ago

🏄 California, Colorado – Remote

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💵 $150k - $180k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 0%

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Logo of DEPT®

DEPT®

1001 - 5000 employees

📣 Marketing

🤖 Artificial Intelligence

📱 Media

Marketing • Artificial Intelligence • Media

DEPT® is a global digital agency that blends marketing, creative services and technology to help major brands grow. It offers AI transformation, brand & media, commerce, customer experience, and tech & data services, and emphasizes data-driven approaches and AI-native capabilities. DEPT® works with enterprise clients across industries, runs Growth Invention sprints, and is B Corp certified and climate neutral.

📋 Description

• Lead end-to-end development and delivery of awareness-focused Paid Social programs across Meta Ads • Co-create and drive the global Paid Social roadmap with strategists, project managers, and media planners • Act as senior lead across client and internal touchpoints across United States and United Kingdom teams • Oversee teams translating brand and product strategy into activation plans • Lead integration of brand lift study data into broader marketing and performance strategies • Align with client stakeholders on budgets, KPIs, and planned versus delivered outcomes • Serve as the strategic voice within the cross-functional team • Own and nurture senior-level client relationships • Provide resourcing recommendations and monitor team effectiveness and bandwidth • Build strong client and team relationships and serve as the Paid Social strategy and activation expert • Launch expanded teams, break down silos, and build unified processes and documentation • Push innovation through targeting models, measurement approaches, and platform features • Supervise employees, including interviewing, hiring, training, assigning work, appraising performance, and resolving problems

🎯 Requirements

• 10+ years of experience in consumer media or performance marketing, ideally at a leading agency, consultancy, or platform • Deep understanding of Paid Social mechanics and how audience, creative, and measurement impact each other • Experience leading multi-disciplinary teams of specialists with accountability for strategy, performance, and operational quality • Ability to navigate client-side marketing, measurement, and planning teams • Analytical mindset with experience using data to tell stories, inform decisions, and optimize investments • Experience working with complex, matrixed client organizations with multiple stakeholders and objectives • Profound comprehension of brand lift studies, including setup, measurement, and translating learnings into tests or future iterations • Extensive knowledge of Meta Ads activation and strategy • Willingness to travel to client sites on a quarterly basis • Bachelor's degree or equivalent degree of education relevant to the industry • Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, or governmental regulations • Ability to write reports, business correspondence, and procedure manuals • Ability to present information and respond to questions from managers, clients, customers, and the general public

🏖️ Benefits

• Healthcare, Dental, and Vision coverage • 401k plan, plus matching • PTO • Paid Company Holidays • Parental Leave • Global opportunities and benefits that help you thrive • Collaborative, open-door, best-idea-wins environment • Inclusive and barrier-free recruitment and selection process • Reasonable accommodations throughout recruitment and employment

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