Director of Paid Media

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $175k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 7%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Expressable

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

⚕️ Healthcare Insurance

🧘 Wellness

💰 $15M Series A on 2022-02

Healthcare • Healthcare Insurance • Wellness

Expressable is an online speech therapy service that offers live, 1-on-1 sessions with experienced speech therapists from the convenience of home. Catering to individuals of all ages, Expressable focuses on a range of communication needs, including speech delay/disorder, language disorder, early language development, autism spectrum disorder, and social issues. Clients are matched with therapists who provide custom treatment plans and ongoing support. With an emphasis on practice at home, Expressable delivers research-based, flexible, and effective speech therapy designed to aid swift progress in communication skills.

📋 Description

• Own paid digital acquisition strategy, budget, and performance across Google, Meta, and emerging channels • Manage CAC, conversion volume, and payback • Design and run A/B testing across ad creative, audiences, bidding strategies, and landing pages • Maintain a testing roadmap and share insights across the company • Allocate budget by market and payer mix based on payer coverage, therapist capacity, and performance trends • Brief and iterate on ad creative with the designer and video editor • Strengthen attribution under HIPAA constraints using server-side conversion signals, compliant data layers, and incrementality or geo-holdout testing • Partner with marketing, product, and engineering teams on sign-up flow experiments • Report weekly on spend, pipeline, and efficiency • Flag risks early and recommend budget allocation

🎯 Requirements

• 7+ years in performance marketing • At least 3 years owning paid strategy and budget at a consumer or DTC company • Healthcare or telehealth experience preferred • Track record of driving efficient digital growth at meaningful scale • Deep hands-on expertise in Google Ads, Meta Ads Manager, and landing page testing tools such as Unbounce • Strong command of measurement, including GA4, UTM governance, conversion APIs, and offline conversions • Understanding of the limits of platform attribution • Experience running disciplined A/B and multivariate tests • Experience marketing under privacy or regulatory constraints such as HIPAA, healthcare ad policies, and restricted targeting is a plus • Eligible to work in the United States • Must reside within the United States • Visa sponsorship is unavailable

🏖️ Benefits

• Exceptional paid time off policies, including a winter break • 401k matching • Health insurance options • Company-paid life insurance • Company-paid short-term disability coverage • Company-paid long-term disability coverage • Remote work environment • Professional collaboration and personal connection