Director of Growth Marketing – Performance

Job not on LinkedIn

🔥 12 minutes ago

🇺🇸 United States – Remote

💵 $186k - $232k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Earnest

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

💼 Consulting

📣 Marketing

💳 Fintech

Consulting • Marketing • Fintech

Earnest is a financial technology company specializing in refinancing and consolidating student loans. It offers options to help clients reduce their interest rates and tailor loan payments to fit their budgets, without any credit impact. The company focuses on client satisfaction, providing in-house support and flexible refinancing solutions. Earnest's services include refinancing student loans, Parent PLUS refinancing, and personal loans, with the aim of making higher education more affordable and manageable for students and their families. Known for transparent practices and competitive rates, Earnest has refinanced over $19. 6 billion in student loans.

📋 Description

• Evaluate current paid marketing strategy, execution, and performance, then set a plan to accelerate results across SEM, paid social, and SEO/AEO • Own the expansion strategy for new high-ROI channels, including prioritization, testing, measurement, and scaling decisions across programmatic, OTT, OOH, and streaming audio • Build measurement frameworks with analytics and attribution teams • Develop the paid channel strategy for Personal Loans as Earnest shifts to multi-product lending in 2027 • Identify workflows that AI can automate or accelerate and drive adoption within the first 90 days • Define the ideal mix of FTE, contract, agency, and AI capacity • Act as a player-coach to Growth Marketing Managers, setting strategy and contributing hands-on to campaign builds, testing, and analysis • Navigate compliance requirements for new channels and personalization tactics

🎯 Requirements

• Experience in fintech, lending, or another regulated B2C category is an advantage • Experience at a high-growth startup or growth-stage company is an advantage • Strong SQL • Experience piloting and scaling advanced measurement approaches, including incrementality testing, geo holdouts, MMM, and MTA • Ability to develop a vision, gain stakeholder buy-in, and execute cross-functionally • Ability to set long-term strategy while analyzing SEM performance • Willingness to work hands-on with campaign builds, testing, and analysis • Ability to operate in a regulated environment and obtain compliance clearance for channels and personalization tactics

🏖️ Benefits

• Health, Dental, & Vision benefits plus savings plans • Mac computers + work-from-home stipend to set up your home office • Monthly internet and phone reimbursement • Employee Stock Purchase Plan • Restricted Stock Units (RSUs) • 401(k) plan to help you save for retirement plus a company match • Robust tuition reimbursement program • $1,000 travel perk on each Earnie-versary to anywhere in the world • Competitive days of annual PTO • Competitive parental leave • Annual performance-based bonus