Senior Director, Marketing Web Product, UX, Digital Experience

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🛍️ E-commerce

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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DeVry University

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

👥 B2C

Education • B2C

DeVry University is a private, career-focused university offering online and on-campus undergraduate and graduate degree programs, certificates, and workforce solutions. Its curriculum emphasizes technology, business, and healthcare fields (including programs in cybersecurity, software development, information technology, accounting, healthcare administration, and medical billing & coding), with services for working adults such as employer tuition benefits, military and transfer student support, and career services. DeVry also includes the Keller Graduate School of Management and highlights hands-on, career-centered learning and student support.

📋 Description

• Define and lead DeVry University’s digital experience strategy across web product management, user experience, SEO, AI-powered discovery optimization, and conversion performance • Own the vision, roadmap, innovation strategy, and business outcomes for DeVry.edu • Lead the evolution of DeVry.edu into a high-performing, intelligent, conversion-focused digital ecosystem • Accelerate organic growth, engagement, conversion performance, and scalable web capabilities • Create and lead the university’s digital experience transformation • Lead strategic improvements across web product, UX, SEO, AI discoverability, and digital engagement • Serve as thought leader for modern digital experiences, AI-driven discovery, search evolution, and web innovation • Influence stakeholders across Marketing, IT, Enrollment, Analytics, and leadership teams • Build and develop a high-performing team culture • Partner with IT, Enrollment, Analytics, Brand, Content, and technology teams on digital initiatives, content architecture, SEO, AI discoverability, integrations, CMS capabilities, and site performance • Establish KPIs, forecasting models, testing priorities, dashboards, and performance reporting • Define and execute the website product strategy and roadmap • Optimize website navigation, information architecture, landing pages, mobile experiences, and conversion pathways • Establish experimentation and CRO programs, including A/B testing, multivariate testing, and personalization • Develop business cases and prioritization frameworks for digital investments • Lead SEO, AIO, and GEO strategies to improve organic visibility, search rankings, traffic quality, and conversion outcomes • Advance technical SEO initiatives including structured data, site speed, crawlability, indexation, internal linking, semantic content architecture, and accessibility • Lead agency relationships supporting SEO, UX research, analytics, accessibility, and digital optimization • Drive UX improvements across navigation, mobile-first experiences, accessibility, content discoverability, engagement flows, and conversion pathways • Ensure ADA compliance, responsive design, accessibility, and performance optimization • Own CMS strategy, digital experience platform evolution, and supporting integrations • Evaluate and implement emerging technologies and AI capabilities • Drive data-driven decision-making and a culture of measurement, experimentation, and continuous optimization

🎯 Requirements

• 10+ years of experience in digital product leadership across web, UX, SEO, digital experience optimization, lead generation, and acquisition marketing • Bachelor’s degree in marketing, business, computer science, digital media, or related field • Demonstrated expertise in website strategy, UX optimization, SEO, conversion optimization, and digital experience transformation • Experience with highly regulated industries – EDU preferred • Strong understanding of evolving search behaviors, AI-driven discovery, generative search experiences, AI optimization (AIO), and Generative Engine Optimization (GEO) • Mastery of technical and content SEO best practices, including Google EEAT guidance, structured content, semantic search, and organic growth strategies • Experience leading website modernization initiatives and developing audience-first digital experiences that drive measurable business impact • Strong understanding of customer journeys, personalization strategies, and behavioral optimization in digital environments • Hands-on experience with CMS platforms such as Adobe Experience Manager, Drupal, or similar; Google Analytics; SEO platforms; testing tools; and modern web technologies • Data-driven mindset with strong analytical, experimentation, and problem-solving capabilities • Project leadership and stakeholder management skills • Strong communication and executive presentation skills • Experience leading and developing high-performing teams in fast-paced, performance-oriented environments • Ability to deliver high-quality work on time and within budget