Senior Manager, Brand Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 10%

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DeVry University

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

👥 B2C

Education • B2C

DeVry University is a private, career-focused university offering online and on-campus undergraduate and graduate degree programs, certificates, and workforce solutions. Its curriculum emphasizes technology, business, and healthcare fields (including programs in cybersecurity, software development, information technology, accounting, healthcare administration, and medical billing & coding), with services for working adults such as employer tuition benefits, military and transfer student support, and career services. DeVry also includes the Keller Graduate School of Management and highlights hands-on, career-centered learning and student support.

📋 Description

• Develop and lead integrated brand marketing strategies supporting institutional priorities and growth objectives • Partner with content, copy, and program marketing teams to align brand and program marketing efforts • Own brand marketing roadmaps, campaign calendars, and annual planning efforts • Lead integrated brand campaigns across email, social media, paid media, paid search, web, and other marketing channels • Partner with creative teams, contractors, and agencies to develop brand messaging, proof points, narratives, and storytelling • Oversee videos, testimonials, success stories, and other brand content that build thought leadership and reputation • Establish success metrics and evaluate campaign and brand marketing effectiveness • Use data-driven insights to optimize audience targeting, channel performance, and marketing outcomes • Monitor brand health, audience sentiment, awareness, consideration, preference, and perception • Leverage consumer insights, competitive intelligence, market research, and campaign data to identify trends and opportunities • Ensure consistency across brand messaging, voice, visual identity, standards, and audience experiences • Support and attend DeVry’s annual commencement weekend events through brand activations, campaign development, videos, testimonials, and on-site execution • Manage external agencies, contractors, production partners, and vendors

🎯 Requirements

• 8+ years of experience in brand marketing, integrated marketing, advertising, communications, or related fields • Experience in the education industry is a plus • Bachelor's degree in Marketing, Communications, Business, or a related field • Ability to develop brand and campaign strategies • Ability to translate business objectives into actionable marketing plans • Ability to leverage consumer and competitive insights • Ability to monitor brand health and audience perception metrics • Ability to use performance data to drive optimization, decision-making, and measurable business results • Experience leading projects and managing agency and contractor relationships • Experience influencing stakeholders and driving alignment across cross-functional teams • Experience using project management and workflow tools such as Asana, Jira, Monday.com, Workfront, or similar platforms • Highly proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook) • Ability to leverage AI-powered tools responsibly and effectively for productivity, research, ideation, campaign planning, content development, and workflow efficiency • Strong attention to detail and project management skills • Ability to think strategically, lead creatively, collaborate cross-functionally, solve problems, bring structure and clarity to complex workstreams, influence stakeholders, and consistently deliver high-quality, innovative work in a fast-paced environment