Senior Manager, Integrated Media

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🕒 February 28

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Digital Matter

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏢 Enterprise

Marketing • Analytics • Enterprise

Digital Matter is a company that specializes in performance marketing solutions for ambitious brands in a competitive landscape. They provide services that optimize marketing performance by leveraging data mining, customer analytics, performance marketing optimization, and business transformation. Digital Matter adopts a consultative and creative approach to analytics, helping clients understand, reshape, and direct their data to drive impactful results. Their integrated and data-driven marketing strategies focus on developing marketing capabilities and transforming organizations towards achieving peak performance.

📋 Description

• Develop integrated media strategies in collaboration with Media Leads and the Senior Director to align with client goals and market insights. • Build and manage cross-channel media plans spanning Paid Social, Paid Search, Programmatic (CTV, DOOH, Display, OLV), OOH, print, and emerging platforms. • Lead tactical campaign execution, ensuring timely launches, accurate implementation, and ongoing performance optimization. • Monitor and analyze campaign performance, including brand and conversion lift studies—to inform optimizations and future strategy. • Manage vendor relationships, including RFPs, negotiation, and ongoing communication throughout the campaign lifecycle. • Present media plans, performance results, and strategic recommendations to clients and internal stakeholders. • Collaborate with cross-functional client teams (Creative, Ecommerce, Growth, Consulting) to ensure media strategy supports broader marketing objectives. • Guide seasonal and quarterly business reviews, providing strategic context and actionable takeaways. • Share insights on current media trends, technologies, and industry benchmarks to inform innovation. • Recommend process improvements and new tools that increase efficiency and value for clients.

🎯 Requirements

• 5+ years of experience in digital media, preferably within a consultancy or large media agency; retail and/or luxury brand experience is a plus. • Proven track record in integrated media planning across digital, social, traditional, and emerging channels. • Demonstrated ability to build, execute, and optimize performance-driven media campaigns, including managing vendor relationships, negotiating contracts, and leading RFP processes. • Hands-on platform experience with Meta, TikTok, Google Ads, SA360, DV360, and The Trade Desk • Working knowledge of media measurement methodologies, including Brand, Conversion & Search Lift, Google and/or Adobe Analytics, MMM, MTA, and LTA. • Strong analytical rigor and quantitative problem-solving skills, with proficiency in Excel, Tableau, and client-ready data visualization (e.g., thinkcell). • Excellent communication and presentation skills, with the ability to translate media strategies into clear, actionable recommendations to both clients and internal teams. • Experience building and scaling teams, ideally in high-growth environments. • Comfortable operating in a lean, fast-paced, startup-style environment with a hands-on and collaborative mindset. • Bachelor’s degree or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Advertising, Media Studies, Economics, or Analytics.

🏖️ Benefits

• Competitive salary • Full coverage health insurance including Medical, Dental, and Vision • 401K with company contribution • 17+ vacation days in addition to company holidays, sick days, and summer Fridays • Pre-taxed commuter benefits • 16 weeks of paid parental leave