Director of Ecommerce

🕒 2 days ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $90k - $110k / year

⏰ Full Time

🔴 Lead

🛍️ E-commerce

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Doc's Diesel

WebsiteLinkedInAll Job Openings

11 - 50 employees

🚘 Automotive

🏭 Manufacturing

🛍️ eCommerce

Automotive • Manufacturing • eCommerce

Doc's Diesel is an online retailer and manufacturer of heavy‑duty diesel maintenance parts and fluids for Cummins, Powerstroke, Duramax and EcoDiesel trucks. The company sells oil and filter maintenance kits, brake pads and rotors, hub assemblies, fuel and air filters, additives and other truck-specific replacement parts through a direct-to-consumer eCommerce store and offers wholesale/dealer programs and subscriptions. Doc’s emphasizes OEM-grade filtration and third‑party testing, targeting owner-operators, fleets, and diesel enthusiasts who want high-quality, affordably priced maintenance products without dealership markups.

📋 Description

• Lead, develop, and hold accountable a small, high-output ecommerce team, including contractors and agencies • Set priorities, remove blockers, and ensure deadlines and deliverables are met • Run structured weekly check-ins and maintain ownership clarity across ecommerce workstreams • Cultivate ownership, urgency, and data-driven decision-making within the ecommerce pod • Own Shopify CVR, AOV, and on-site revenue as primary KPIs • Lead A/B testing across PDPs, landing pages, collections, and checkout flow • Identify and eliminate customer-journey friction using analytics, session recordings, and heatmaps • Implement conversion-improving design changes • Maintain and improve Shopify site health, page speed, and mobile experience • Build and manage a testing roadmap with hypotheses, timelines, and reported outcomes • Develop cohort-based journey strategies from first click to repeat purchase • Design and test landing pages tailored to traffic sources, customer segments, and campaign types • Analyze cohort performance to identify drop-off points and build targeted funnel interventions • Translate campaign goals into on-site execution plans with the VP of Marketing • Prepare the site for promotions, product launches, and seasonal initiatives • Align banners, PDPs, landing pages, bundles, navigation, ad creative, and offer messaging • Coordinate creative asset delivery timelines and on-site placement • Own the ecommerce marketing calendar from a site-execution standpoint • Own Shopify catalog quality, accuracy, and merchandising strategy • Direct PDP standards, cross-sell and upsell structures, and collection organization • Drive consistent product presentation across launches, bundles, and seasonal offers • Optimize listings for conversion and organic search • Maintain Shopify catalog health with marketplace coordination as needed • Own subscription and loyalty program performance on Shopify • Evaluate and implement apps, integrations, and tools that improve performance and customer lifetime value • Partner with retention marketing on post-purchase flows, thank-you pages, and upsell sequences • Maintain a lean Shopify tech stack and evaluate new tools • Report directly to the VP of Marketing

🎯 Requirements

• 5+ years of ecommerce experience with at least 3 years in a Shopify-primary DTC environment • Proven, measurable track record improving CVR and AOV for a physical product brand • Hands-on experience managing and developing direct reports (designers, listing managers, or similar) • Deep Shopify expertise: theme management, app ecosystem, analytics, merchandising, and storefront optimization • Strong command of ecommerce metrics: CVR, AOV, LTV, MER, ROAS, and contribution margin • Proficiency with A/B testing tools, heatmaps, session recordings, and analytics platforms (GA4, Triple Whale, or equivalent) • Ability to operate as both strategist and executor: you build the plan and you get it done • Preferred: Experience in automotive, aftermarket, powersports, or enthusiast product categories • Preferred: High AOV product experience ($75–$200+ average order value) • Preferred: Klaviyo or similar retention/lifecycle platform experience • Preferred: Familiarity with Amazon or marketplace channels at a strategic coordination level • Preferred: Experience at a growth-stage DTC brand ($10M–$100M in revenue) • Preferred: Subscription or loyalty program ownership • Preferred: Experience managing agency relationships (paid media, creative, or development)

🏖️ Benefits

• Health, Vision, Dental, and Life Insurance offerings (available after 60 days of employment) • Retirement plan with Simple IRA and 3% company match (available after 60 days of employment) • PTO (available after 60 days of employment) • Company-sponsored employee-only YMCA membership (available after 60 days of employment) • No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days) • Opportunities for growth within a rapidly scaling ecommerce organization • BRAND NEW WAREHOUSE / OFFICE BUILDING