Director of Ecommerce – Shopify

🔥 12 hours ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $90k - $110k / year

⏰ Full Time

🔴 Lead

🛍️ E-commerce

👻 Ghost score 0%

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Doc's Diesel

WebsiteLinkedInAll Job Openings

11 - 50 employees

🚘 Automotive

🏭 Manufacturing

🛍️ eCommerce

Automotive • Manufacturing • eCommerce

Doc's Diesel is an online retailer and manufacturer of heavy‑duty diesel maintenance parts and fluids for Cummins, Powerstroke, Duramax and EcoDiesel trucks. The company sells oil and filter maintenance kits, brake pads and rotors, hub assemblies, fuel and air filters, additives and other truck-specific replacement parts through a direct-to-consumer eCommerce store and offers wholesale/dealer programs and subscriptions. Doc’s emphasizes OEM-grade filtration and third‑party testing, targeting owner-operators, fleets, and diesel enthusiasts who want high-quality, affordably priced maintenance products without dealership markups.

📋 Description

• Own the Shopify storefront day to day, including themes, templates, sections, navigation, and publishing • Read Liquid to specify changes, QA developer work, and identify issues caused by theme or app updates • Build PDP and collection content using metafields and metaobjects • Audit and manage the Shopify app stack and evaluate performance impact • Own theme performance, Core Web Vitals, app scripts, and third-party tags • Run discounts, bundles, promotional mechanics, checkout configuration, Shopify Functions, and checkout extensions • Use Shopify Analytics and ShopifyQL for analysis • Own theme releases, including staging, QA, and rollback • Lead, develop, and hold accountable a small ecommerce team, contractors, and agencies • Set priorities, remove blockers, and ensure deadlines and deliverables are met • Own Shopify CVR, AOV, and on-site revenue KPIs • Lead A/B testing across PDPs, landing pages, collections, and checkout • Identify customer-journey friction using analytics, session recordings, and heatmaps • Build and manage a testing roadmap with hypotheses, timelines, and outcomes • Develop cohort-based journey strategies from first click to repeat purchase • Design landing page experiences for traffic sources, customer segments, and campaign types • Translate campaign goals into on-site execution plans with the VP of Marketing • Prepare the site for promotions, launches, and seasonal initiatives • Coordinate landing pages, site experience, creative assets, and offer messaging with cross-functional teams • Own the ecommerce marketing calendar from a site-execution standpoint • Build campaign landing pages and promotional templates in the theme • Own catalog quality, accuracy, merchandising strategy, PDP standards, cross-sell and upsell structures, and collection organization • Optimize listings for conversion and organic search • Structure variant architecture, product taxonomy, automated collection rules, and metafield-driven specs and fitment data • Own on-site search and discovery, including filters, synonyms, and merchandising rules • Own subscription, loyalty, post-purchase upsell, and customer account performance • Evaluate and implement LTV-focused apps and integrations • Partner with retention marketing on post-purchase flows, thank-you pages, and upsell sequences • Use Shopify Flow and similar automation to reduce manual merchandising and lifecycle work

🎯 Requirements

• At least 4 years owning a Shopify or Shopify Plus store as the primary sales channel • Hands-on in the Shopify admin and theme daily: templates, sections, metafields, collections, discounts, and apps • Able to read Liquid, spec a change, and QA a developer's build • Proven, measurable track record improving CVR and AOV for a physical product brand, with Shopify data to back it up • Owned a Shopify theme through at least one major redesign, migration, or replatform • Real testing history on Shopify, including structured A/B tests designed and run • Hands-on experience managing and developing direct reports • Strong command of ecommerce metrics: CVR, AOV, LTV, MER, ROAS, and contribution margin • Fluent in Shopify Analytics and ShopifyQL, plus GA4, a profit platform like Triple Whale, and heatmap or session-recording tools • Ability to operate as both strategist and executor • Shopify Plus experience, including Functions, checkout extensibility, scripts, or B2B on Shopify (preferred) • Shopify Flow, headless or Hydrogen builds, or coordinating custom app development (preferred) • Hands-on experience with Rebuy, subscription platforms, loyalty, and on-site search apps (preferred) • Experience in automotive, aftermarket, powersports, or enthusiast product categories, including fitment or vehicle-compatibility data (preferred) • High AOV product experience ($75-$200+ average order value) (preferred) • Klaviyo or similar retention/lifecycle platform experience (preferred) • Experience at a growth-stage DTC brand ($10M-$100M in revenue) (preferred) • Subscription or loyalty program ownership (preferred) • Familiarity with Amazon or marketplace channels and managing agency relationships (preferred)

🏖️ Benefits

• Health, Vision, Dental, and Life Insurance offerings (available after 60 days of employment) • Retirement plan with Simple IRA and 3% company match (available after 60 days of employment) • PTO (available after 60 days of employment) • Company-sponsored employee-only YMCA membership (available after 60 days of employment) • No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days) • Opportunities for growth within a rapidly scaling ecommerce organization