Director, Social

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $165k - $175k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

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OLIPOP PBC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🏥 Healthcare

📣 Marketing

🍽️ Food & Beverage

Healthcare • Marketing • Food & Beverage

OLIPOP PBC is a company that offers a variety of beverages inspired by classic soda flavors. These beverages are designed as a healthier alternative to traditional sodas, featuring prebiotic soluble fibers and reduced calorie content, making them a functional and digestive-friendly option. Their product range includes flavors like Vintage Cola, Root Beer, Cream Soda, and Cherry Cola, among others. OLIPOP promotes its drinks as guilt-free indulgences that provide both nostalgic enjoyment and health benefits, catering to consumers interested in wellness and digestive health. The company also engages in direct-to-consumer sales and offers subscription services for ongoing savings.

📋 Description

• Lead OLIPOP’s social presence and shape how the brand shows up in culture • Develop and own overarching social media strategy and vision across Instagram, TikTok, Meta, LinkedIn, and emerging platforms • Establish channel-specific strategies aligned with brand, communications, and Marketing KPIs • Develop social-first creative ideas and campaigns that are culturally relevant and innovative • Identify cultural moments, internet behaviors, communities, creators, and trends for brand opportunities • Oversee social creative development from brief through execution • Oversee social content calendars and channel plans • Partner with Producers and Creative teams on production calendars, processes, and workflows • Collaborate with Brand, Creative, Influencer, PR, Partnerships, and Marketing teams on integrated campaigns • Lead and mentor OLIPOP’s growing social team • Monitor cultural and social risks and guide crisis and issues management • Establish social KPIs and measurement frameworks • Analyze performance and audience insights and provide recommendations • Regularly communicate social performance, learnings, opportunities, and recommendations to senior leadership • Report to the Sr. Director, PR + Comms

🎯 Requirements

• 10+ years of experience in social media, brand marketing, communications, or a related discipline, with significant experience leading social strategy • 5+ years of experience leading and developing a team of social, community managers, and content creators • Demonstrated ability to develop strategic, creative, and innovative social programs that build brands and drive meaningful engagement • Strong creative instincts and ability to identify great ideas, develop a point of view, and translate strategy into compelling creative • Deep understanding of major social platforms, including platform behaviors, best practices, algorithms, formats, policies, and emerging trends • Deep understanding of internet and social culture • Strong understanding of audience behavior and ability to translate cultural and consumer insights into social strategy and creative opportunities • Ability to balance long-term strategic thinking with the speed and flexibility required of social • Strong analytical skills and ability to turn data and insights into strategic and creative recommendations • Excellent cross-functional collaboration and communication skills, with ability to influence senior stakeholders and creative partners • CPG experience required • Experience working at an advertising, creative, PR, or social agency preferred but not required • Experience managing external agencies, creators, production partners, or other external social resources preferred

🏖️ Benefits

• Bonus • Fully remote work • IRL offsites • Reasonable accommodations during the application process and employment