Digital Marketing Specialist

🔥 0 minutes ago

🗽 New York, Washington – Remote

🗽 New York – Remote ☕ Washington – Remote

💵 $65k - $85k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Drive DeVilbiss Healthcare

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

🏭 Manufacturing

🏥 Healthcare

💰 Debt Financing on 2013-10

Manufacturing • Healthcare

Drive DeVilbiss Healthcare is a leading manufacturer of durable medical equipment, offering a comprehensive line of life-enhancing products focused on innovation, functionality, and value. The company provides specialized solutions for home healthcare, long-term care professionals, and healthcare retailers, aiming to enhance quality of life for users through their advanced medical technologies and support resources.

📋 Description

• Execute B2B email marketing campaigns supporting lead generation, product launches, sales initiatives, customer communications, and business growth • Build emails, landing pages, forms, and workflows in HubSpot • Develop targeted email programs for distributors, dealers, providers, retailers, and other strategic audiences • Own the email marketing calendar and ensure timely execution across business units and product categories • Perform QA testing and campaign validation before launch • Provide monthly reporting and campaign optimization recommendations • Build and maintain audience lists and segmentation in HubSpot • Analyze customer purchasing patterns, CRM data, and Power BI insights to identify audience segments and campaign opportunities • Analyze campaign performance and customer engagement to improve targeting, personalization, and marketing effectiveness • Maintain contact lists, suppression lists, and CRM data quality • Support lead scoring, campaign attribution, tracking, and reporting in HubSpot • Collaborate with the development team to improve marketing automation processes and CRM functionality • Support website updates, landing pages, forms, and campaign content • Coordinate website, HubSpot, CRM, and marketing campaign integration • Collaborate across teams and the organization; position has no direct reports

🎯 Requirements

• Bachelor's degree in Marketing or a related field or equivalent experience • 2+ years of hands-on experience in digital marketing • Hands-on experience with an email marketing and CRM platform; HubSpot Marketing Hub preferred • Experience supporting marketing automation campaigns, from workflow creation through performance analysis and optimization • Basic design competency for email and asset creation • Knowledge of B2B lead generation, audience segmentation, and marketing automation best practices • Familiarity with user engagement metrics across email and web • Confidence in using AI to streamline workflows, identify opportunities, and enhance marketing campaigns • Experience with Excel; familiarity with Power BI is a plus • Understanding of digital marketing strategies, best practices, and emerging trends