Digital Marketing Coordinator

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NeoPollard Interactive

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

💼 Consulting

🍽️ Food & Beverage

📣 Marketing

Consulting • Food & Beverage • Marketing

NeoPollard Interactive is an innovative company dedicated to powering the most profitable iLottery programs across North America. They provide a comprehensive and customizable suite of iLottery business modules, including player management, game management, payments, compliance, and responsible gaming services. NeoPollard's robust, secure, and user-friendly solutions are already implemented in lotteries across Michigan, Virginia, West Virginia, and New Hampshire. The company is a collaboration between Pollard Banknote and NeoGames, offering state-of-the-art online, mobile, and hybrid gaming solutions that integrate seamlessly with brick-and-mortar retail. NeoPollard Interactive stands out with its iLottery 360° Solution, driving new revenue streams and innovation for state and provincial lotteries.

📋 Description

• Execute and manage day-to-day retention marketing automations under the strategic direction of the Marketing Manager • Manage existing retention automations, campaigns, and workflows • Build and configure automation scenarios, workflows, audiences, and campaign logic based on approved strategies and requirements • Coordinate automation-related copy and creative development, including requests, reviews, revisions, and approvals • Coordinate QA/UAT, implementation, and launch activities for new automations and material changes • Monitor automation health, targeting, campaign logic, and performance to identify issues for investigation or escalation • Track automation KPIs and compile recurring performance reports for the Marketing Manager • Implement approved enhancements and optimizations to existing automations • Partner with the Marketing Manager to implement new retention automations and initiatives from the Marketing Plan and automation roadmap • Maintain documentation of workflows, audience criteria, campaign logic, offers, assets, testing, and changes • Collaborate with internal teams, clients, and vendors, escalating technical issues, performance concerns, conflicting requirements, and strategic decisions to the Marketing Manager

🎯 Requirements

• BA/BS in Marketing, Communications, Business, or a related field, or equivalent professional experience • 2+ years of experience in digital marketing, CRM, retention/lifecycle marketing, marketing automation, or a related field • Experience executing digital marketing campaigns across channels such as email, push notifications, in-app messaging, or web • Experience working with CRM, marketing automation, or customer engagement platforms • Strong project management, time management, organizational, and problem-solving skills • Strong attention to detail with experience in campaign QA, testing, or other quality control processes • Ability to manage multiple projects and priorities while meeting deadlines • Strong written and verbal communication skills with the ability to collaborate effectively across teams • Ability to compile, organize, and monitor campaign performance data, identifying and escalating significant trends or anomalies • Self-motivated, adaptable, and able to work both independently and collaboratively while learning new platforms, processes, and technologies • Some travel required

🏖️ Benefits

• Comprehensive Health, Vision, and Dental Insurance • Life Insurance & AD&D Insurance • 401K Savings Program • Paid Vacation and Personal Time • Wellness and Employee Assistance Program (EAP) from Ulliance Life • Company-Provided Laptop and Cellphone • Career Development Opportunities including Ongoing Training and Professional Development Courses (Including the NPi Leadership Academy for Emerging Leaders) • Quarterly Performance-Sharing Program for All Employees Who Have Completed Six Months of Continuous Service • Fully Paid Parental Leave Program