Director, Media

🔥 4 hours ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $145.5k - $259.8k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

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Driven Brands Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1972

🚘 Automotive

💰 Post-IPO Debt on 2022-10

Automotive

Driven Brands Inc. is a leading provider of consumer and commercial automotive services, delivering a comprehensive range of car care solutions across over 5,000 brand locations. They service more than 70 million vehicles annually and offer a broad suite of services including paint, collision repair, glass replacement, oil changes, general vehicle maintenance, and car washes. The company's well-known brands include Take 5 Oil Change, Maaco, Meineke, CARSTAR, and 1-800-Radiator & A/C, among others. Driven Brands emphasizes convenience and customer satisfaction, positioning themselves as a one-stop shop for all automotive aftermarket needs. Founded with a strong heritage and a portfolio of trusted brands, Driven Brands also engages in franchise opportunities and charitable initiatives.

📋 Description

• Translate media strategy into action and insight across multiple Driven Brands • Own media planning strategy across channels and develop measurable, ROAS-disciplined paid media plans that drive traffic and sales • Lead strategic annual, quarterly, and campaign-level planning, pacing, and optimization • Oversee day-to-day strategy and planning with media agencies • Create a culture of innovation, rigor, testing, and learning • Lead performance benchmarks, ongoing reviews, and optimization discussions • Partner with Analytics on MMM, attribution, and incrementality tests • Ensure reporting accuracy, completeness, data quality, KPI tracking, and dashboard updates • Generate performance insights that influence strategy, messaging, and investment decisions • Lead test design analysis and readouts • Escalate performance issues, optimization opportunities, and operational risks to the VP, Media • Identify and address gaps in media processes and ways of working • Develop consolidated approaches and best practices across the Media team and portfolio • Ensure brand goals and direction are implemented by media agencies • Coordinate with Website and CRM teams on the digital customer journey • Work with Media Operations on audience segmentation, suppression strategies, and retargeting • Hold Media Operations accountable for tagging, tracking, and audience integration • Maintain operational alignment with internal teams and agency partners

🎯 Requirements

• 10+ years of experience in paid media, digital marketing, or media strategy • Experience working with media agencies or in a leadership role on the agency side • Deep digital and traditional expertise across local and national channels • Demonstrated ability leading media strategy and generating insights from data to optimize performance over time • Excellent cross-functional collaboration and communication skills • High attention to detail and commitment to operational accuracy • Strong organizational and process orientation with comfort managing approvals and leading process documentation • Collaborative, accountable, and energized by strategy and optimal performance • Experience working with franchise or co-op marketing structures is a plus • Bachelor's degree required • MBA is a plus

🏖️ Benefits

• Health and wellness benefits • Paid time off • Holiday pay • Early access to 50% of earned wages through the myFlexPay program • Supplemental pay types may include commissions or bonus incentives, depending on the role