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Head of Acquisition

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👻 Ghost score 10%

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Logo of Duelbits

Duelbits

51 - 200 employees

🎲 Gambling

🎮 Gaming

₿ Crypto

Gambling • Gaming • Crypto

Duelbits is an innovative online gaming platform that offers a unique gambling experience across various games. With a focus on user engagement and a seamless interface, Duelbits aims to provide an interactive and entertaining environment for players. The platform incorporates elements of crypto and gaming, appealing to a diverse audience of online gamers and crypto enthusiasts.

📋 Description

• Define and execute acquisition strategy across affiliates, paid media, SEO, and Web3-native channels • Build an always-on foundation delivering a stable, growing FTD baseline • Allocate budgets based on eCPA, incremental return, LTV:CAC, and market opportunity • Build a diversified channel mix and identify emerging platforms • Optimise onboarding, landing pages, and conversion flows with Product • Build infrastructure, playbooks, processes, and operating cadences for scalable acquisition • Introduce automation and AI tooling for bidding, alerting, reporting, and creative testing • Create repeatable frameworks for launching channels, markets, and partners • Own the affiliate programme, including onboarding, negotiation, optimisation, performance management, tracking, attribution, reporting, and compliance • Oversee paid acquisition channels and SEO strategy • Own attribution infrastructure and cross-channel tracking using Voluum or equivalent • Drive testing across creatives, targeting, and conversion funnels • Manage agency and partner performance against ROI targets • Navigate crypto-related advertising constraints • Coordinate creator and streamer acquisition activity with the Streamer Manager • Own the always-on acquisition P&L and deliver FTD, eCPA, payback, and revenue targets • Forecast channel performance, track KPIs, and produce structured reporting • Work with Finance on cost reconciliation • Lead and scale a team across affiliates, paid media, SEO, and analytics • Set performance expectations, KPIs, accountability frameworks, and cross-functional alignment • Provide data-driven insights on performance, market trends, and competitive positioning • Present acquisition strategy and results to senior leadership and stakeholders

🎯 Requirements

• 5+ years in acquisition, growth roles with a crypto native iGaming brand • Proven track record scaling always-on acquisition across affiliates, paid media, and organic channels while keeping unit economics healthy • Deep understanding of affiliate economics (CPA, rev share, hybrid, NGR), including managing eCPA across blended deal structures • Commercial ownership of budgets, forecasting, and ROI optimisation • Data-driven approach to LTV/CAC, incremental returns, and cohort analysis • Experience leading and scaling teams in fast-paced, remote environments • Excellent negotiation skills across affiliates, agencies, and commercial partners • Advantageous: token partnerships, DeFi integrations, and community-led acquisition • Advantageous: sportsbook acquisition dynamics • Advantageous: existing network within iGaming affiliates or media partners • Advantageous: experience working alongside creator and streamer programmes • Advantageous: hands-on use of AI tools for marketing optimisation and automation

🏖️ Benefits

• Competitive commercial terms with performance-linked incentives • Fully remote collaboration • High ownership and direct impact on growth and revenue • The opportunity to build and scale a core revenue-driving function • A high-performing, data-driven global team

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