Marketing Director

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 10%

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Duelbits

WebsiteLinkedInAll Job Openings

51 - 200 employees

🎲 Gambling

🎮 Gaming

₿ Crypto

Gambling • Gaming • Crypto

Duelbits is an innovative online gaming platform that offers a unique gambling experience across various games. With a focus on user engagement and a seamless interface, Duelbits aims to provide an interactive and entertaining environment for players. The platform incorporates elements of crypto and gaming, appealing to a diverse audience of online gamers and crypto enthusiasts.

📋 Description

• Define Duelbits' brand and marketing strategy, translating CEO direction into priorities, plans, budgets, and measurable outcomes • Set the long-term marketing vision and position Duelbits ahead of category, cultural, and audience shifts • Track market, competitor, and industry developments to identify opportunities and changes in player behaviour • Strengthen presence across owned, earned, creator, community, and other distribution channels • Lead ambassador programmes and strategic sponsorships • Develop and oversee creator, streamer, influencer, and KOL networks • Shape community strategy across Discord, Telegram, and other player-facing spaces • Build scalable processes for identifying, evaluating, and developing creator and partnership opportunities • Ensure partnership and creator activity is disclosed, compliant, and commercially accountable • Build a distribution-first content engine across owned, creator, affiliate, community, social, and paid channels • Lead SEO and content strategy, including organic visibility across search, social, and emerging AI/LLM discovery • Oversee paid acquisition across biddable, programmatic, paid social, and performance channels • Lead the affiliate programme toward sustainable, RevShare-led partnerships • Assess channel performance and acquisition economics to improve efficiency, scale, and commercial return • Collaborate with AML & Fraud on acquisition-channel fraud and bonus-abuse risks • Own marketing technology, attribution, spend, acquisition, and performance data • Use data to evaluate channel effectiveness, customer acquisition performance, and marketing return • Champion AI and automation across content, campaigns, workflows, analysis, and reporting • Evaluate and introduce emerging marketing technologies • Own the marketing budget and provide regular performance reporting to the CEO • Provide senior direction across marketing functions and guide multidisciplinary leads • Build a high-performing marketing capability balancing brand building with measurable growth • Establish marketing processes, delivery cadence, and operational efficiency • Ensure campaigns and promotional activity meet advertising and responsible-gambling standards • Collaborate with Legal and AML & Fraud as regulatory and acquisition risks evolve • Partner with Product, Casino, Sportsbook, Predict, AML & Fraud, Legal, Finance, and Executive stakeholders • Translate business objectives into marketing priorities and communicate performance, risks, opportunities, and investment priorities

🎯 Requirements

• 6+ years' experience across marketing, including senior-level leadership within, preferably Crypto-native, iGaming • Genuine fluency in crypto and Web3 culture, with a strong understanding of crypto-native audiences and how they engage, discover, and transact online • Proven experience defining marketing and brand strategy while delivering measurable commercial growth • Strong experience across partnerships, sponsorships, creators/KOLs, affiliates, and performance marketing • Strong understanding of distribution strategy, SEO, content, paid acquisition, and affiliate economics • Commercial confidence across marketing budgets, acquisition economics, attribution, performance measurement, and ROI • Strong working knowledge of modern marketing technology, data, automation, and AI-driven tools • Proven ability to guide multidisciplinary marketing teams and senior functional leads • Strong strategic judgement with the ability to move between long-term direction and hands-on commercial decision-making • Excellent communication and stakeholder management skills within fast-moving, highly collaborative environments • Experience building or scaling a global crypto-native, iGaming, gaming, fintech, or digital entertainment brand is advantageous • Established understanding of creator, streamer, affiliate, and KOL ecosystems within crypto or iGaming is advantageous • Experience developing community-led growth strategies across Discord, Telegram, or similar platforms is advantageous • Exposure to casino, sportsbook, prediction markets, or other real-money gaming products is advantageous • Experience scaling RevShare-led affiliate programmes and evaluating complex acquisition economics is advantageous • Strong interest in emerging AI technologies, crypto culture, gaming, and the future of digital entertainment is advantageous

🏖️ Benefits

• Competitive service fees with performance-linked incentives • Fully remote, international collaboration model • Significant influence over Duelbits' global brand, marketing, and growth direction • Ownership of a broad marketing ecosystem spanning brand, acquisition, partnerships, creators, affiliates, community, and technology • Direct collaboration with the CEO on marketing strategy, investment, and growth priorities • Freedom to experiment with emerging technologies, channels, creative approaches, and new ways of reaching players • Opportunity to shape how Duelbits' marketing capability evolves as the business continues to scale