Director, Marketing – Radiology, MR

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $145.6k - $218.4k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

🏥 Healthcare

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Shape, lead, and execute the USCAN marketing strategy across GE HealthCare’s MR portfolio for radiology audiences • Position MR solutions to win with customers throughout their buying journey • Build and execute the USCAN growth strategy for radiology audiences • Develop annual marketing strategy and execute marketing plans with marketing colleagues and product managers • Deliver the Integrated Marketing Plan across digital marketing, events, and other demand generation channels • Drive leads using customer-focused content and channel plans leveraging SEM, email, social, inside sales, and events • Understand radiology staff, patient, and clinical needs across the buying journey and create related marketing campaigns • Update and customize marketing materials for the USCAN radiology customer audience • Develop content relevant to decision makers that may be exclusive to the USCAN region • Collaboratively develop, design, and execute global and regional trade show experiences • Partner with commercial teams on strategic initiatives and targeted plays • Establish and track KPIs and optimize with an outcomes-based mindset • Train commercial teams on audience-focused value propositions, competitive insights, and messaging • Partner with USCAN commercial/product teams, USCAN/Global Product Marketing, and cross-functional partners

🎯 Requirements

• Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or related field • Experience leading and executing positioning and digital marketing plans that drive measurable customer and business benefits • Experience developing strong customer-centric value propositions and content that supports the buying journey • Excellent interpersonal and oral and written communications skills • 3+ years’ experience in marketing, sales or product management of healthcare or technology solutions (preferred) • Residence near GEHC headquarters in Milwaukee or Chicago (preferred) • Advanced degree (MBA or equivalent) in Marketing or a related field (preferred) • Strong oral and written communication skills • Strong interpersonal and leadership skills • Demonstrated ability to analyze and resolve problems • Demonstrated ability to lead programs / projects • Ability to document, plan, market, and execute programs • Established project management skills • Proven success operating in complex, fast-moving, and highly dynamic environments • Meaningful exposure to broader imaging technology and/or nuclear medicine medtech segments • Strong expertise in market insights, customer understanding, portfolio commercialization, and brand development • Demonstrated innovation in healthcare portfolio marketing • Must be legally authorized to work in the United States • GE HealthCare will not sponsor individuals for employment visas, now or in the future • Successful completion of a drug screen (as applicable)

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Paid time off • 401(k) plan with employee and company contribution opportunities • Life insurance • Disability insurance • Accident insurance • Tuition reimbursement • Professional development • Relocation assistance is not provided • Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)