Associate Director – Digital Opinion Leader, Cross-Stakeholder Enablement Lead

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🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $132k - $200.2k / year

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 0%

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Eli Lilly and Company

WebsiteLinkedInAll Job Openings

10,000+ employees

💊 Pharmaceuticals

🏥 Healthcare

🧬 Biotechnology

💰 $6.5M Post-IPO Debt - Eli Lilly on 2024-02

Pharmaceuticals • Healthcare • Biotechnology

Eli Lilly and Company is a multinational pharmaceutical company that researches, develops, manufactures, and markets prescription medicines across multiple therapeutic areas including diabetes, oncology, immunology, neuroscience, and pain. Headquartered in Indianapolis, Indiana, Lilly is known for its extensive R&D, clinical development, and global commercialization of biologic and small-molecule drugs. The company focuses on drug discovery, clinical trials, regulatory approvals, and large-scale pharmaceutical manufacturing and distribution.

📋 Description

• Own the engagement strategy and enablement capability for Lilly's CMH digital influencer stakeholder ecosystem • Turn external signals into clear recommendations, practical frameworks, and cross-functional action • Understand partnerships and touchpoints with Digital Opinion Leaders and map best practices and appropriate use • Ensure engagement with Digital Opinion Leaders respects their independence and educational mission • Identify ascending digital voices and define effective engagement approaches • Oversee stakeholder engagement utilization strategy across all verticals • Understand and triangulate stakeholder preferences, business strategies, and compliance requirements • Define identification and prioritization criteria with Ecosystem Intelligence and AI & Technology leads • Translate DOL stakeholder insights into recommendations on engagement priorities • Build connectivity to top global stakeholders and maintain strategic relationship oversight • Serve as internal expert on effective engagement with stakeholder types • Design, pilot, and evaluate new engagement approaches • Codify successful pilots into scalable frameworks, playbooks, and operating guidance • Scan the external environment for innovative engagement models and emerging best practices • Develop and maintain engagement frameworks, toolkits, and playbooks • Embed compliance guardrails and accountability standards into frameworks • Design and deliver stakeholder-category training • Provide coaching, guidance, and hands-on support for teams applying frameworks • Draft key stakeholder communications • Support executive engagement preparation by identifying new stakeholders and opportunities • Track engagement outcomes against metrics including relationship depth, insight quality, co-creation output, and practice impact • Report results and improvement recommendations to the Engagement Strategy lead and cross-functional partners • Build and implement cross-functional stakeholder utilization strategy • Partner with U.S. and IBU affiliates to align stakeholder needs and best use • Manage lists of highly utilized stakeholders and ensure teams understand use cases • Collaborate with a project manager to track activities against strategy and utilization requirements/cap

🎯 Requirements

• Bachelor's degree required • Qualified applicants must be authorized to work in the United States on a full-time basis • Minimum 5 years in pharmaceutical or healthcare external engagement, medical affairs, marketing, digital strategy, digital marketing, medical communications or communications roles • Demonstrated ability to move from analysis to a clear recommendation in ambiguous, fast-changing environments • Demonstrated strategic judgment in defining new approaches where there is limited precedent • Ability to synthesize complex inputs into a clear point of view for senior and cross-functional stakeholders • Experience driving alignment across multiple functions with different priorities and levels of familiarity • Strong communication and ability to engage credibly with digitally sophisticated external stakeholders and medical affairs and compliance teams • Ability to define what good looks like in emerging spaces and translate it into practical frameworks, expectations, and actions • Hands-on experience building DOL or digital influencer engagement programs • Understanding of the digital medical education ecosystem • Deep familiarity with social media and digital health content creation • Familiarity with social media analytics, social listening tools, and digital engagement metrics • Comfort leading in ambiguity and rapid change • Background in medical communications, medical education, or health content strategy • Experience with social listening and NLP-based content analysis tools, such as Brandwatch, Meltwater, Sprinklr, or equivalent • Familiarity with digital engagement platforms, including virtual advisory tools, expert network platforms, community platforms, or content collaboration tools • Understanding of compliance frameworks governing pharmaceutical company interaction with HCPs on social media and digital platforms • Background in cardiometabolic, obesity, or diabetes therapeutic areas • Familiarity with non-US digital ecosystems, particularly WeChat/DXY in China, LINE in Japan, and Coliquio/regional platforms in EU

🏖️ Benefits

• Company bonus depending in part on company and individual performance • Company-sponsored 401(k) • Pension • Vacation benefits • Medical benefits • Dental benefits • Vision benefits • Prescription drug benefits • Flexible benefits, including healthcare and/or dependent day care flexible spending accounts • Life insurance and death benefits • Time off and leave of absence benefits • Well-being benefits, including employee assistance program, fitness benefits, and employee clubs and activities • Disability accommodation support during the application process • Employee resource groups open to all employees