Event Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $80k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

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Emerald

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

💼 Consulting

🏗️ Construction

📦 Logistics

💰 $400M Post IPO equity on 2020-07

Consulting • Construction • Logistics

Emerald is a market-leading events and media company that produces over 100 live events and a portfolio of digital media properties to connect buyers, brands, and professionals across industries such as design & construction, retail, industrial, luxury, sports, and technology. The company builds interactive in-person experiences and online communities, leveraging industry expertise and data-driven insights to drive business development, networking, and market intelligence for professional audiences.

📋 Description

• Lead the development and execution of marketing plans to achieve business goals • Create and execute multifaceted B2B marketing campaigns to increase brand and product awareness, sales conversions, and audience registrations • Develop themes, ideas, and concepts with the show team to attract and excite target audiences • Ensure content is appropriate and relevant to the brand and strategy • Collaborate on endemic social media campaigns and channels to increase awareness, drive registrations, and engage the community • Manage pre-show communications with customers in collaboration with the sales team • Script and optimize messaging for advertisers, attendees, and sponsors • Collaborate with partners to distribute content across paid, owned, and earned channels • Manage production and approval of campaign materials • Manage attendee communications for onboarding, promotions, and operations • Deliver team tracking and reporting and manage post-event report creation • Work with Marketing Operations on key data points using platforms such as HubSpot and Power BI • Establish and maintain relationships with Sales, Content, Sales Marketing, Marketing Operations, and Operations • Manage registration processes to enhance customer experience and achieve data and marketing goals • Perform additional marketing assignments as needed

🎯 Requirements

• Event marketing experience; ticketed marketing campaigns are a plus • Experience with email marketing and marketing automation platforms • Experience creating marketing content, including emails, web copy, brochures, and ads • Experience in digital marketing, email marketing, lead generation, and PPC • Experience working with agencies and partners • Strategic thinker and team player comfortable working in a matrix organization • Creative ability to develop new opportunities and launch new initiatives • SEO campaign and strategy experience is a plus • Knowledge of Adobe Creative Suite applications is a plus • Experience with WordPress is a plus • Excellent organization and project management skills • Ability to juggle and prioritize multiple projects • Willingness to take initiative • Professional written and verbal communication skills

🏖️ Benefits

• Unlimited vacation for exempt employees • Flexible working locations • 401(k) plan with a company match • Medical, dental, and vision coverage • Inclusive transgender services and fertility benefits • Parental and caregiver leave • Dependent benefits • Commuter benefits • FSA benefits • Professional development programs such as Toastmasters • Mental wellness tools