Head of Consumer Product Marketing – Strategy

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $187k - $271.1k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Empower

WebsiteLinkedInAll Job Openings

10,000+ employees

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

Empower is a leading provider of financial services focused on helping individuals and organizations achieve financial freedom through retirement planning and investment management. Serving over 19 million Americans, Empower offers a comprehensive suite of finance-related services, including smart planning and investment advice, and tools like the Empower Personal Dashboard™ for a complete financial view. The company is renowned as a top retirement plan provider and works closely with personal investors, workplace plan savers, plan sponsors, and financial professionals. Empower is also recognized for initiatives in Diversity, Equity, Inclusion, and has a social commitment that bolsters community impact.

📋 Description

• Lead the overall product marketing strategy for Empower Personal Wealth • Lead go-to-market planning and execution for consumer financial products and services • Develop consumer-facing narratives across customers’ financial journeys • Integrate Empower’s brand positioning and value proposition across products and touchpoints • Develop phased go-to-market and product launch strategies • Partner with Product, Sales, Finance, Marketing, Operations, Customer Experience, and Growth Marketing leaders • Support portfolio rationalization and cost-benefit analysis • Define product performance measures and report adoption, penetration, market share, asset growth, and new-account growth to executives • Develop customer engagement, retention, and loyalty strategies • Maintain consumer claims, proof points, and social proof • Prioritize the annual consumer marketing campaign calendar • Deliver competitive intelligence, benchmarks, trends, customer insights, and emerging-technology insights • Own and refine customer personas and segmentation strategies • Establish and track measurable commercial outcomes • Build, lead, develop, and transform a high-performing product marketing organization • Evolve product marketing toward strategic work strengthening market position, brand perception, commercialization, and customer understanding

🎯 Requirements

• Bachelor’s degree or equivalent professional experience • 20+ years of marketing experience • Demonstrated success bringing consumer products and services to market • Experience with product marketing, go-to-market, commercialization, positioning, messaging, packaging, and product-market-fit strategies • Advanced understanding of financial services, wealth management, investment products, financial planning, and brokerage solutions • Experience translating consumer money, financial planning, investing, and wealth-management behaviors into marketing strategies • Proven record of measurable market-share growth and commercial outcomes • Experience with product adoption, market penetration, asset growth, and new-account growth • Experience leading complex cross-functional initiatives and influencing senior leaders in a matrixed organization • Expertise developing sales and marketing narratives and communicating complex value propositions to consumers • Experience developing customer engagement, retention, or loyalty programs • Experience using market research, competitive intelligence, customer insights, and segmentation • Experience with customer personas and segmentation strategies • Experience leading, managing, developing, and transforming product marketing teams and capabilities • Knowledge of current marketing technologies, emerging trends, and AI-enabled go-to-market practices • Experience applying artificial intelligence tools or capabilities in product marketing or go-to-market processes • Strong executive communication, stakeholder management, cross-functional leadership, and influence skills • MBA or other relevant advanced degree preferred as a differentiator • Direct financial-services, wealth-management, investment-management, retirement, brokerage, or related consumer-financial-products experience is a differentiator • Experience in large-scale consumer businesses or complex regulated environments is a differentiator • Experience marketing financial products across life stages, wealth tiers, or investment segments is a differentiator • Experience launching and scaling consumer financial products or digital wealth-management offerings is a differentiator • Experience developing AI-enabled marketing, personalization, segmentation, customer-insights, or go-to-market capabilities is a differentiator • For remote work, reliable high-speed fiber, cable, or DSL internet with a wired connection and a minimally disruptive home workspace are required

🏖️ Benefits

• Medical, dental, vision and life insurance • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%) • Financial advisory services • Potential company discretionary contribution • Broad investment lineup • Tuition reimbursement up to $5,250/year • Business-casual environment including the option to wear jeans • Generous paid time off upon hire • Ten paid company holidays and three floating holidays each calendar year • Paid volunteer time — 16 hours per calendar year • Paid parental leave • Paid short- and long-term disability • Family and Medical Leave (FMLA) • Business Resource Groups (BRGs) • Reliable high-speed internet and a wired connection required for remote work • Necessary computer equipment provided