Director, Product Marketing

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🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Step

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

🏦 Banking

Consulting • Marketing • Banking

Step is a next generation financial services company that aims to revolutionize banking for teens and young adults. With a focus on fostering financial independence and literacy, Step provides users with a free bank account, no monthly or hidden fees, and a mobile app to track balances and transactions. Founded by a team with over 50 years of combined experience in financial technology, Step also offers tools and rewards designed to enhance the financial journey of its users.

📋 Description

• Lead go-to-market strategy, planning, and launches across core banking, credit, rewards, lending, and investing • Own cross-functional operations between Step and Beast Industries, including collaborations, product integrations, and partnership expansion • Drive full-funnel lifecycle marketing from awareness through engagement and retention • Deliver loyalty and gamification programs at scale • Partner with marketing to execute campaigns driving signups, expansion, and product adoption • Advocate for customers through research and discovery, translating needs into product roadmap insights • Partner with product, design, customer support, engineering, and other functions to improve conversion and retention • Oversee annual and quarterly plans driving customer-lifecycle growth and high-impact learnings • Build, develop, and mentor the product marketing and lifecycle marketing team • Report to the Chief Marketing Officer

🎯 Requirements

• 8+ years of marketing experience • 5+ years of product marketing experience • Preference for some startup-environment experience • Product marketing experience across the funnel in B2C technology and/or a consumer app • Experience managing a nascent product marketing/lifecycle marketing team with direct responsibility for owned communication channels • Strong written communication skills and ability to craft clear, compelling narratives for unique audiences • Analytical and experimental mindset; ability to use data and insights to generate ideas, make decisions, and drive growth • Experience with Braze • Experience with Mixpanel • Experience with Looker • Experience with Claude • Experience with Twillio • Bachelor's degree or equivalent combination of education, training, and experience

🏖️ Benefits

• Competitive compensation • Stock options • Generous medical insurance • Dental insurance • Vision insurance • Company-paid life insurance • 401k plan with Safe Harbor company matching • Flexible vacation policy • Paid company holidays • 12 weeks paid parental leave with flexible return to work • Company-provided technology package • Reasonable accommodations throughout the application and interview process