Senior Manager, Product Marketing

🔥 10 minutes ago

🇺🇸 United States – Remote

💵 $120k - $140k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

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Empowerly

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📣 Marketing

📚 Education

💰 $10.4M Venture Round on 2021-12

Consulting • Marketing • Education

Empowerly is a data-driven college admissions consulting company dedicated to helping students navigate the complex and competitive U. S. college admissions process. With a 98% success rate for students gaining access to top 50 colleges, Empowerly provides personalized counseling services that are led by former college admissions officers. Their offerings include college admissions committee review, essay editing, financial planning assistance, and unique programs like the AI Scholar Program and Startup Internship Program. They emphasize a customized approach, leveraging proprietary tools such as the Empowerly Score® to predict and enhance students' chances of admission. Empowerly has been recognized on INC. 5000’s list of fastest-growing companies in America and aims to empower students to achieve their educational goals through innovative, tailored application consulting solutions.

📋 Description

• Define and continually refine Empowerly's ideal customer profile and key segments • Determine products and packages that fit each ICP segment and recommend improvements to fit, conversion, and customer value • Build and maintain buyer personas and journey insights using interviews, surveys, sales call reviews, win/loss analysis, and funnel data • Research market trends, customer needs, and competitive gaps to identify and recommend new products and services • Participate in product development as the voice of the customer and market • Lead go-to-market planning and execution for new programs, services, and major updates • Run an ongoing voice-of-the-customer program • Own positioning and messaging architecture across programs, audiences, grade levels, and price points • Partner on packaging, offers, bundles, and pricing presentation • Run message and offer testing across websites, landing pages, email, and webinars • Improve product presentation on the website with Organic Search & AI Discovery • Maintain product hierarchy, messaging source of truth, and product knowledge repository • Track competitors' offerings, pricing, packaging, messaging, and reviews • Maintain product marketing and positioning across web pages • Develop competitive battlecards and differentiation guidance • Equip Sales with pitch narratives, one-pagers, packaging guidance, objection-handling guides, case studies, and consult talk tracks • Build training and feedback loops with Sales Enablement • Contribute to webinar topic strategy, narratives, key messages, conversion arcs, offers, and calls to action • Partner on webinar promotion and consult bookings • Contribute customer, product, and competitive insights to content themes • Analyze webinar performance to refine topics, formats, and messaging • Report on consult booking rates, AOV, products per customer, and launch performance against goals • Bring data-backed recommendations to leadership on ICP focus, product lineup, packaging, and positioning • Report to the Head of Brand & Growth and partner with Product, Counseling, Sales leadership, Webinar & Event Production, Paid Media, Lifecycle, and Brand, Content & Creative teams

🎯 Requirements

• 7+ years of product marketing experience, including ownership of positioning, messaging, and go-to-market launches • Experience defining ICPs and segments and matching products and offers to them • Experience with pricing, packaging, and bundling strategy • Experience researching and recommending new products and contributing to product development teams • Proven track record launching programs or products that hit revenue or adoption goals • Experience building sales enablement programs and competitive battlecards • Experience using webinars or virtual events as an acquisition and conversion channel • Strong customer research, writing, storytelling, analytical, and project management skills • Daily user of AI tools to accelerate research, content development, and analysis • AI-forward marketer with examples of using AI to make their job more effective • Experience in edtech, education, or another high-consideration B2C service • Experience with services businesses that sell multi-product packages or upgrades • Familiarity with HubSpot and digital platforms • MBA, Reforge, Pragmatic Institute, or equivalent training is a plus

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Paid time off • 401(k) • Ongoing coaching • Mentorship • Opportunities for career advancement

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