Senior Growth Marketing Specialist

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EMS Management & Consultants, Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🏥 Healthcare

⚕️ Healthcare Insurance

Consulting • Healthcare • Healthcare Insurance

EMS Management & Consultants, Inc. (EMS|MC) is a company that specializes in providing comprehensive operational solutions for over 1,500 emergency medical services (EMS) providers across the United States, including hospital systems, municipalities, and private companies. Founded by professionals within the EMS industry, EMS|MC offers services designed to optimize reimbursement, resources, and regulatory compliance. With more than 25 years of experience, the company leverages technologies like EMsmart, a SaaS-driven billing solution, to enhance revenue performance for EMS agencies. EMS|MC also works closely with the PWW Advisory Group to ensure compliance with the ever-changing regulatory landscape, providing tools and educational resources to EMS providers.

📋 Description

• Develop and manage integrated campaign plans for webinars, events, thought leadership, major content releases, and other business priorities • Define campaign objectives, target audiences, key messages, offers, channel mix, timelines, calls to action, and success measures • Coordinate email, website, social media, paid media, content, event, and sales-enablement activities • Organize and prioritize concurrent campaigns across multiple brands and business priorities • Maintain campaign timelines, identify dependencies, follow up with contributors, and address launch risks • Develop demand-generation campaigns to increase qualified leads, content engagement, event registrations, conversions, and marketing-influenced pipeline • Analyze HubSpot and other reports to evaluate performance and recommend improvements • Coordinate tests of audiences, messages, offers, subject lines, calls to action, landing pages, and channel mix • Support targeted paid campaigns on LinkedIn and Google • Summarize results, insights, and next steps for the Head of Marketing and stakeholders • Set up and manage HubSpot campaigns, emails, audience segments, assets, and engagement monitoring • Define lifecycle and nurture programs and partner on complex workflows, routing, scoring, integrations, and reporting • Perform campaign quality assurance for links, forms, lists, personalization, landing pages, tracking parameters, and user journeys • Write and edit promotional copy for emails, landing pages, advertisements, social posts, event promotions, and sales-support materials • Apply SEO and website-performance insights to campaign content and landing-page optimization • Coordinate activation and promotion of reports, white papers, webinars, videos, and other content • Coordinate internal contributors and outside vendors • Collaborate with Sales, Client Success, Events, and subject-matter experts • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a similar field, or comparable relevant experience • Three to five years of experience in growth marketing, digital marketing, demand generation, integrated marketing, campaign management, or a related field • At least two years of hands-on experience using HubSpot or a comparable marketing automation platform • Experience developing or coordinating multi-channel campaigns across email, web, social media, content, paid media, webinars, or events • Ability to understand campaign data, identify trends, and recommend improvements • Strong writing and editing skills for promotional messaging • Ability to manage multiple projects, timelines, contributors, and deadlines • Working knowledge of audience segmentation, conversion funnels, landing pages, lead nurturing, paid media, and campaign attribution • Proactive, resourceful, and comfortable taking ownership • Strong interpersonal and cross-functional collaboration skills • Proficiency in English for job-related communication • HubSpot certification or deeper HubSpot Marketing Hub experience preferred • Experience with Salesforce or another CRM preferred • Experience supporting B2B, healthcare, EMS, public-sector, SaaS, professional-services, or regulated-industry campaigns preferred • Experience with LinkedIn Campaign Manager, Google Ads, or another paid-media platform preferred • Familiarity with Google Analytics, SEO, UTM tracking, website content management, and conversion optimization preferred • Basic experience coordinating video, design, webinar, or multimedia assets preferred • Must be authorized to work in the United States now and in the future; no visa sponsorship

🏖️ Benefits

• Discretionary bonus plan • Retirement plan • Health coverage • Paid time off • Comprehensive benefit package • Reasonable accommodations for qualified individuals with disabilities