Strategic Account Lead

🔥 13 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $120k - $128k / year

⏰ Full Time

🟠 Senior

💰 Account Manager

👻 Ghost score 0%

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Equativ (formerly Smart)

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📣 Marketing

📱 Media

Marketing • Adtech • Media

Equativ is a prominent player in the advertising technology industry, offering solutions to engage digital marketplaces to help advertisers reach target audiences, and providing monetization strategies for publishers to optimize revenue. Specializing in both buy-side and sell-side technologies, Equativ provides a comprehensive suite of tools for advertisers and publishers alike, including SSP, ad server technology, and CTV formats. Following a merger with Sharethrough, Equativ positions itself as one of the largest independent ad platforms in the world, focusing on openness, accountability, and fair value to achieve advertising goals. With a strong emphasis on corporate social responsibility and diversity, Equativ is committed to enhancing its service offerings, scaling campaigns, and expanding into the fast-growing retail media channel.

📋 Description

• Develop and execute strategic sales plans across a portfolio of brand-direct and Holdco accounts • Build and strengthen relationships with senior stakeholders at Fortune 500 brands, holding companies, and their trading desks • Identify and secure new business opportunities while maximizing growth within existing accounts • Partner with clients to align Equativ’s solutions to in-house media buying strategies and agency programmatic needs • Act as a trusted advisor by providing insights, recommendations, and consultative support to improve client outcomes • Educate clients on Equativ’s platform, best practices, and how to maximize ROI • Deliver regular updates, training, and product innovations to ensure clients stay ahead of industry trends • Collaborate cross-functionally with Product, Ops, Marketing, and Partnerships teams to ensure strong execution and client satisfaction • Meet and exceed quarterly revenue and growth targets

🎯 Requirements

• 4+ years in programmatic/ad tech sales, with a strong track record of revenue growth • Experience engaging both brand-direct clients and holding companies, with the ability to navigate complex organizational structures • Deep understanding of in-house media buying strategies and the agency trading desk ecosystem • Strong communication, negotiation, and executive presentation skills • Highly consultative mindset with the ability to uncover client needs and design tailored solutions • Proven ability to prospect, close, and grow high-value accounts • Comfortable working in a fast-paced, evolving environment and managing multiple priorities • Analytical, solutions-driven, and adaptable to shifting business needs

🏖️ Benefits

• Variable pay • Bonuses • Comprehensive benefits package