Senior Manager, Performance Marketing

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $160k - $190k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Evolve

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Evolve is a vacation rental company that provides a seamless booking experience for travelers seeking private, professionally-cleaned rental homes. With a focus on hospitality, they offer 24/7 guest support and guarantee the best rates on vacation rentals. Evolve also ensures customer satisfaction with a 'Rest Easy' promise, addressing any issues that may arise. The company offers a wide variety of rental properties, including homes with specific features like pools, pet-friendliness, and proximity to popular destinations such as ski slopes and beaches. Evolve also supports the community through its Building Hospitality program and provides services for homeowners to start, manage, and grow their rental businesses.

📋 Description

• Own Evolve's paid acquisition program end-to-end, including channel mix, budget, campaigns, creative strategy, and agency relationships • Own paid channel mix and in-month allocation across paid search, paid social, programmatic, direct mail, AI search surfaces, and new test channels • Monitor qualified-lead delivery against plan and forecast, diagnose performance drivers, and allocate budget for efficient volume • Own monthly spend and volume inputs to the marketing forecast and re-plan in-month when delivery changes • Build and optimize Google Ads and Meta campaigns directly • Build audience strategy across prospecting, retargeting, customer lists, lookalikes, and first-party property, permit, and owner data • Design and analyze tests across audience, creative, bidding, placement, geography, and landing destination • Launch Performance Max, connected TV, podcast, and expanded direct mail channels from zero to one • Develop paid creative strategy with creative partners, including messaging, formats, testing frameworks, and scaling decisions • Help build measurement of incrementality and currently unseen offline channels and partner on attribution • Partner with analytics, product, and sales across the funnel from impression to signed agreement • Lead through evidence and influence as a senior individual contributor on a small, flat team

🎯 Requirements

• 7+ years in performance marketing or digital media buying, with hands-on ownership of paid search and paid social campaigns • Proven experience owning and scaling paid acquisition against CAC, CPA, cost-per-qualified-lead or profitability goals at eight-figure annual media spend • Deep platform expertise in Google Ads and/or Meta, including campaign structure, bidding, budget pacing, audience management, creative testing, and optimization • Experience setting strategy for an external media agency and holding it accountable on execution, including transitioning work in-house • Ownership of forecasting, including monthly spend and volume inputs to a marketing plan and re-planning mid-month when delivery moves • Strong analytical skills and comfort with SQL and a product analytics tool • Ability to interpret channel and funnel data and make investment decisions • Experience developing or executing paid creative strategy in partnership with creative teams or agencies • AI-native working style using tools like Claude for analysis, creative iteration, and reporting

🏖️ Benefits

• Industry-competitive pay • Equity in the company • 401(k) with a 4% immediate vesting match • 16-18 weeks of paid parental leave for birthing parents • 10 weeks of paid parental leave for non-birthing parents • Infertility coverage • Comprehensive medical, dental, and vision plans • 100% employer-paid dental and vision for individual coverage • Low-cost medical option • 10 free mental health visits • Pet insurance • Generous PTO • RTO (for full-time exempt employees) • Sick leave • Holidays • Personal holiday • Annual Evolve travel credit after one year • Discounts on stays at all Evolve properties • World-class onboarding programs • Learning and development resources • Employee Resource Groups