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Senior Product Manager, Audiences

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $150.4k - $177k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

Where this job comes from

Posted on Fetch Rewards's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

Logo of Fetch Rewards

Fetch Rewards

501 - 1000 employees

Founded 2013

💼 Consulting

🍽️ Food & Beverage

📦 Logistics

💰 Debt Financing on 2022-04

Consulting • Food & Beverage • Logistics

Fetch Rewards is a company that operates America's Rewards App, leveraging the power of Fetch Points to drive consumer behavior and engagement across various industries, including Consumer Packaged Goods (CPG), retail, and restaurants. By offering custom-fit marketing solutions, Fetch helps brands increase sales, improve retention, and build lifelong consumer loyalty without relying on discounts. The platform offers dynamic in-app offers based on verified shopping behavior, designed to inspire specific business outcomes and increase customer engagement. Fetch Rewards partners with major brands and retailers, providing a robust data-driven approach to enhance buying frequency and customer retention.

📋 Description

• Shape the roadmap for Fetch’s off-platform audience products • Translate advertiser needs, market opportunities, partner feedback, and commercial goals into roadmap priorities • Develop lookalike and predictive audience offerings with data science and engineering • Define audience taxonomy, descriptions, selection criteria, and discovery capabilities • Own requirements for audience creation, sizing, expansion, activation, refresh, and status visibility • Prioritize and deliver integrations with DSPs, identity providers, and activation partners • Enable self-service audience workflows through reusable services, tools, and external APIs • Improve audience coverage, sizing, and targeting through identity and data science capabilities • Lead requirements, dependency alignment, implementation, testing, launches, and ongoing improvements • Track adoption, activation success, match rates, expansion turnaround, delivery reliability, and operating cost • Connect product investments to revenue opportunities with GTM and Business Development • Ensure audience creation, expansion, and distribution follow approved data uses and access controls

🎯 Requirements

• 5+ years of product management experience, including 3+ years in programmatic advertising, audience products, or ad tech • Experience owning a product roadmap and prioritizing based on customer needs, commercial impact, technical dependencies, and effort • Direct experience building audience activation products, DSP integrations, or audience data-sharing platforms • Working understanding of audience segmentation, identity resolution, privacy-safe matching, and audience scale-versus-precision tradeoffs • Familiarity with lookalike or predictive audiences and ability to partner with data scientists on use cases, evaluation criteria, and product requirements • Technical fluency with APIs, data pipelines, and partner integrations • Strong product judgment and ability to evaluate build-versus-partner options • Track record of taking ambiguous opportunities from discovery to a live product and improving it using adoption, quality, and operational data • Clear communication across technical and commercial teams and ability to lead partner conversations • Curiosity about AI and willingness to use new tools thoughtfully

🏖️ Benefits

• Equity for full-time employees • 401(k) matching dollar for dollar, up to 4% of eligible pay • Comprehensive medical, dental, and vision plans, including pet coverage • $10,000 per year education reimbursement • Employee Resource Groups and Inclusion Council participation • Flexible PTO • 9 paid holidays • Year-end week-long break • 14 weeks of fully paid parental leave • 6 additional weeks of paid childbirth recovery leave for birthing parents • Flexible return-to-work schedule • One-time $2,000 Calvin Care Cash incentive for employees welcoming new family members • Flexible work environment: work remotely from anywhere in the US for US-based roles • Hardware and software provided for remote work

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