Senior Marketing Manager, ABM

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $118.8k - $178.2k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Figure

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💸 Finance

💳 Fintech

🏦 Banking

Finance • Fintech • Banking

Figure is transforming the trillion-dollar financial services industry using blockchain technology. Founded in 2018 by technology entrepreneur Mike Cagney, Figure has established itself as a groundbreaking player in the fintech space with a focus on home equity products, consumer lending, and asset management. Leveraging the Provenance Blockchain, Figure delivers innovative solutions for loan origination, equity management, and financial transactions, aiming to provide speed, efficiency, and savings for both consumers and institutions. It stands out as one of the few unicorns in the financial technology sector.

📋 Description

• Own the Account-Based Marketing and cold outbound initiatives • Build and manage the complete cold email engine, including target-segment grading, tiering, contact mapping, and automated journeys • Define success metrics and track cross-channel performance for meetings booked, SQLs, and pipeline generated • Build Salesforce reports and diagnose CRM synchronization issues for the technology team • Create targeting and messaging systems for cold outbound and current prospects throughout longer sales cycles • Supply channel teams with data and messaging for direct mail, gifting, and LinkedIn campaigns • Review messaging as a final filter and build systems to deploy content to the sales team • Partner with Field Marketing to identify high-impact events and maximize pre- and post-event ABM activity • Audit target account lists, launch cold-email sequences, build ABM hand-off systems, establish sales feedback loops, run A/B tests, and operate the outbound and event-support motion

🎯 Requirements

• Proven experience in B2B marketing, specifically building Account-Based Marketing, Outbound, or Demand Generation engines • Experience building automated workflows and constantly running A/B tests on messaging and targeting • Hands-on experience with cold email and data platforms such as Lemlist, Apollo, Clay, or Outreach • Comfortable working inside HubSpot and Salesforce, including diagnosing sync issues and pulling reliable pipeline reports • Experience in fintech or banking is a massive plus • Adhere to all company security policies and data handling procedures • Complete mandatory security awareness training within required timeframes • Promptly report suspected security incidents or suspicious activity to the Security team • Must be authorized to work in the United States; Figure will not sponsor work visas

🏖️ Benefits

• 25% annual bonus target, paid quarterly • Company equity in the form of RSUs • Comprehensive medical, dental, and vision coverage, with 100% employer-paid premiums for employees and their dependents on select plans • Company HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits • Employer-paid life and disability insurance • 11 observed holidays and PTO plan • Up to 12 weeks of paid family leave • Continuing education reimbursement