Marketing Data Analyst II

Job not on LinkedIn

🔥 6 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Marketing Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Finance of America

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🛡️ Insurance

💸 Finance

🏦 Banking

Insurance • Finance • Banking

<Finance of America> Finance of America is a U. S. -based mortgage lender specializing in reverse mortgages and home equity solutions for older homeowners. The company offers proprietary and government-backed products (including HomeSafe and HECM), lines of credit and loans up to $4M, borrower education and calculators, and partner tools for financial professionals and wholesale partners. It is a licensed mortgage banker focused on helping homeowners (typically 55+) access home equity for retirement, home improvements, or living expenses while providing consumer protections and counseling.

📋 Description

• Leads analytical projects across marketing programs, campaigns, and digital experiences using advanced segmentation, attribution, and optimization techniques • Evaluates performance across traditional and digital channels to inform spend allocation, creative strategy, and ROI optimization • Designs and maintains scalable reporting frameworks and dashboards to track campaign performance, lead flow, and conversion outcomes • Develops predictive models for customer acquisition, retention, and lifetime value to guide marketing investment strategies • Partners with marketing, digital, and technology teams to align analytics with KPIs, OKRs, and measurable performance outcomes • Translates analytical findings into executive-ready insights and presentations that drive strategy adjustments • Performs other duties as assigned • Reports to the Director, Customer Analytics

🎯 Requirements

• Minimum 4 years of experience in marketing analytics, performance measurement, or digital media optimization • Proficient in SQL, Excel, and BI tools (Tableau, Power BI, or Looker) • Ability to translate analytical insights into actionable recommendations for campaigns and channels • Solid understanding of attribution, testing design, and trend analysis • Clear communication and collaboration with cross-functional partners • Bachelor's Degree in Analytics, Business, Marketing, or related field