Senior CRM Specialist

Job not on LinkedIn

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🤠 Texas – Remote

🤠 Texas – Remote

💵 $85k - $100k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Finance of America

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🛡️ Insurance

💸 Finance

🏦 Banking

Insurance • Finance • Banking

<Finance of America> Finance of America is a U. S. -based mortgage lender specializing in reverse mortgages and home equity solutions for older homeowners. The company offers proprietary and government-backed products (including HomeSafe and HECM), lines of credit and loans up to $4M, borrower education and calculators, and partner tools for financial professionals and wholesale partners. It is a licensed mortgage banker focused on helping homeowners (typically 55+) access home equity for retirement, home improvements, or living expenses while providing consumer protections and counseling.

📋 Description

• Serve as the subject matter expert for CRM campaign production, audience development, quality assurance, and deployment activities • Build, configure, test, schedule, and deploy email and SMS campaigns using Salesforce Marketing Cloud and related marketing technologies • Develop recurring, triggered, automated, and ad hoc campaign audiences using Data Extensions, Contact Builder, SQL, segmentation, and suppression logic • Perform comprehensive quality assurance of campaign content, personalization, tracking, links, rendering, audience selection, and deployment readiness • Troubleshoot campaign, automation, audience, and deployment issues; conduct root cause analysis and coordinate resolution with cross-functional partners • Maintain production standards, governance documentation, deployment checklists, naming conventions, version control, and standard operating procedures • Perform light HTML, CSS, and AMPscript updates for email template maintenance, personalization, and responsive rendering • Monitor production schedules, identify technical risks, communicate issues proactively, and recommend mitigation strategies • Partner with CRM Strategy, Analytics, Marketing Operations, Creative, and Technology teams to align campaigns with business objectives and customer journey requirements • Identify opportunities to improve production workflows through automation, documentation, governance, and process enhancements • Support team knowledge sharing • Perform other duties as assigned • Report to Manager Marketing CRM

🎯 Requirements

• Minimum 5 years of experience in CRM campaign production, marketing operations, email marketing, or marketing technology • Advanced hands-on experience with Salesforce Marketing Cloud, including Email Studio, Mobile Studio, Journey Builder, Automation Studio, Contact Builder, and Data Extensions • Experience building campaign audiences using SQL queries, segmentation, filters, exclusions, suppression logic, and Data Extensions • Experience building, testing, scheduling, deploying, QAing and troubleshooting email and SMS campaigns • Working knowledge of HTML and CSS for email template maintenance; experience with AMPscript preferred • Strong analytical, troubleshooting, and root cause analysis skills • Excellent organizational, communication, and project management skills with the ability to manage multiple priorities • Ability to work independently while collaborating effectively across cross-functional teams • Knowledge of email marketing best practices, compliance requirements, accessibility standards, and enterprise CRM operations • Bachelor’s degree or comparable qualifications • Marketing, Communications, Information Systems or a related field

🏖️ Benefits

• health, dental, vision, and life insurance • paid time-off benefits • flexible spending account • 401(k) with employer match • ESPP