Product Marketing Manager

🕒 June 17

🏢🏡 San Francisco – Hybrid

💵 $140k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

Where this job comes from

Posted on Finch's careers page, not through a job board

First seen by Remote Rocketship June 17

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Logo of Finch

Finch

WebsiteLinkedIn

11 - 50 employees

🔌 API

👥 HR Tech

🤝 B2B

API • HR Tech • B2B

Finch is a company that offers a unified API designed to connect various employment systems, such as HRIS and payroll providers. The platform centralizes employee and payroll data to simplify processes, providing seamless integration capabilities for developers and companies in industries like HR Tech, Employee Benefits, B2B Fintech, and more. Finch powers financial insights, manages payroll deductions, and automates compliance tasks, ensuring streamlined operations and data privacy. The company's focus on security and ease of use makes it a key partner for organizations looking to enhance their employment infrastructure.

📋 Description

• Understand the Finch product suite in-depth to help build content including demos, product feature spotlights, and other assets. • Own the creation and execution of product launches for new features. • Research, build, and adapt positioning and messaging for new industries and personas. • Convert key messages into high fidelity externally-facing content, including thought leadership content, webinars, one pagers, pitch decks and more for various audiences • Support Marketing campaigns with industry, persona, and product-focused content that can be leveraged to generate and nurture leads. • Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against competitors and the status quo. • Partner with Customer to build onboarding resources, expansion campaigns, and co-marketing content that accelerates adoption. • Occasionally attend tradeshows and other events to gather market insights and connect with customers directly.

🎯 Requirements

• 3+ years in product marketing or a related role. • Experience project managing and coordinating cross-functional initiatives; ensuring team members work collaboratively to fulfill goals and objectives. • Passion for learning new products and industries—unafraid to dive into the nitty gritty technical details. • Comfortable coordinating the product release cycle, emphasizing key factors such as documentation and customer communications. • Great at simplifying complex technical requirements into plain English. • Experience conducting customer interviews and analyzing sales calls to build empathy and deliver product insights. • Comfortable collaborating with sales to build one pagers, competitive battlecards, and other resources. • A willingness to roll up your sleeves, get scrappy, and get it done—we are a startup after all!

🏖️ Benefits

• Competitive equity with a 10-year exercise window • Full medical, dental, and vision coverage (100% for employees, 85% for dependents) • Unlimited PTO (with a 3-week minimum) • 401(k) plan • Regular team offsites and meetups • Hybrid work: 2+ days/week in our SF Office

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