Senior Manager, Customer Marketing

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $200k - $230k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 20%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
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• 86 open roles for a team of 61.

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Fireworks AI

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 Series B on 2024-07

Consulting • Healthcare • Logistics

Fireworks AI is a cutting-edge company specializing in the development and deployment of generative AI systems. They provide a powerful inference engine for building production-ready, compound AI solutions, offering models that are optimized for speed, cost, and scalability. Fireworks AI serves a diverse range of clients by enabling them to efficiently fine-tune and deploy multiple AI models in various applications, from automation to healthcare, while maintaining strict data privacy and security standards.

📋 Description

• Set the customer marketing strategy and determine priority programs • Build and run a customer advocacy program for engineers, ML practitioners and executives • Recognize, develop and showcase customer champions through talks, posts, office hours and early access • Identify advocates through Sales, Developer Relations and product-usage signals • Build and manage a reference program matched by industry, company size and use case • Recruit executive advocates and arrange executive reference calls, site visits and reference dinners • Provide customer references for analyst evaluations and generate reviews on G2 and other peer sites • Create technical and business-oriented customer stories using measurable outcomes such as latency, throughput and cost per token • Build a customer-story library for websites, sales decks, account-based campaigns, launches and analyst briefings • Spotlight customers through company channels, joint announcements, co-branded content and webinars • Nominate customers for awards and speaking opportunities and help leaders build AI-industry profiles • Support customer champions in internal advocacy and expansion conversations with Sales and Customer Success • Connect customers through roundtables, user groups and customer-led sessions • Feature customers at company, partner and industry events and host executive dinners • Work cross-functionally with Sales, Revenue Marketing, Developer Relations, Product Marketing, Product and Strategic Events • Report to the Head of Global Strategic Events and use agencies or freelancers as appropriate

🎯 Requirements

• 7+ years in B2B marketing • 4+ years leading customer marketing, advocacy or reference programs at a SaaS, cloud, data or developer-tools company • Built an advocacy program from scratch • Experience running advocacy and references for large, global enterprise customers with long sales cycles, multiple stakeholders, security reviews and procurement • Credibility with senior executives, including recruiting CIO or CTO advocates and maintaining those relationships • Experience obtaining customer-story approval through legal, PR and brand review • Comfort with technical buyers and translating ML engineering topics such as latency and fine-tuning into accurate, readable stories • Track record of customer proof supporting enterprise deal wins and expansions • Strong partnerships with Sales, Product Marketing and Customer Success • Excellent writing and editing skills • Ability to adapt plans in a fast-moving company • Experience in AI, ML infrastructure, data platforms or cloud infrastructure (nice to have) • Experience building or running a developer community, champions or MVP-style program (nice to have) • Experience launching and running a Customer Advisory Board (nice to have) • Experience supplying customer references for analyst evaluations (nice to have) • Hands-on experience with advocacy/reference platforms such as Influitive, UserEvidence, SlapFive or Champion and CRM tools such as Salesforce or HubSpot (nice to have) • Video production or podcast experience (nice to have) • Experience hiring and managing a small team (nice to have)

🏖️ Benefits

• Early access • Product input • Visibility and recognition opportunities • Invitations to events, roundtables, user groups and customer-led sessions • Professional development through collaboration with world-class engineers and AI researchers • Opportunity to work with bleeding-edge AI infrastructure technology • Ownership and direct impact in a fast-growing company • Inclusive environment and equal employment opportunity

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