VP Demand Generation

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Fortive

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2016

🏥 Healthcare

🏭 Manufacturing

📦 Logistics

💰 Post-IPO Equity on 2020-03

Healthcare • Manufacturing • Logistics

Fortive is a global industrial technology company that specializes in delivering advanced healthcare solutions, intelligent operating solutions, and precision technologies. With a team of 18,000 employees, Fortive works on solving tough technical challenges, empowering safer, smarter, and more efficient industrial operations. The company emphasizes sustainability, integrity, and continuous improvement, striving for a future that's stronger, safer, and smarter. Fortive has been recognized as one of America's Most Responsible Companies, demonstrating its commitment to positive social and environmental impact.

📋 Description

• Own ServiceChannel’s demand generation function, including annual planning, budget prioritization, performance management, and execution across digital, ABM, lifecycle, events, Marketing Ops, and MarTech • Define demand generation strategy, channel mix, campaigns, and investments aligned with organizational goals • Partner with the CMO and go-to-market leadership on growth strategy and annual marketing planning • Maintain campaign measurement frameworks aligned with funnel KPIs, pipeline, bookings, and revenue targets • Manage demand generation budgets, agency/vendor investments, campaign effectiveness, and resource allocation • Drive pipeline creation, bookings, revenue growth, customer expansion, retention support, funnel conversion, and campaign ROI • Manage target account lists, ideal customer profiles, buying groups, and full-funnel ABM campaigns using 6Sense, intent data, and first-party data • Lead multi-channel digital marketing programs, creative and messaging optimization, testing, and KPI tracking • Champion AI-assisted workflows and integrate AI tools into the MarTech and data stack with appropriate governance • Expand search strategy across SEO, AEO, and GEO; optimize website lead conversion and funnel content • Own trade show and conference strategy, participation, logistics, lead follow-up, and performance analysis • Oversee lifecycle and relationship marketing to support customer upselling, cross-selling, engagement, and targeted newsletters • Own ServiceChannel’s MarTech and data stack, including Salesforce, HubSpot, Optimizely, and 6Sense • Oversee Marketing Operations and collaborate with IT/Engineering • Lead and develop demand generation teams, subordinate managers, senior functional leads, and external agencies • Recruit and build the team where gaps exist; manage cross-functional initiatives and agency partnerships • Partner with product and corporate marketing on programs, campaigns, content strategy, and assets

🎯 Requirements

• Minimum of 15 years of experience creating, executing, and leading demand generation in B2B high-tech industries • At least 6 years leading the entire demand generation function • Enterprise and commercial/mid-market marketing experience required • Experience marketing to SMB is a plus • Expertise across inbound and outbound strategies and tactics, including display/digital advertising, email marketing, SEM, AEO/GEO/SEO, content syndication, direct mail, and events • Data-driven, with a firm grasp on key metrics and performance indicators • Marketing technology expertise; experience with Salesforce and intent data/ABM technology is a strong plus • Hands-on experience leveraging AI/LLM-based tools and agentic workflows • Demonstrated cross-functional experience achieving revenue and retention goals • Ability to recruit, develop, and retain top talent • Comfortable leading organizational change across people, systems, and processes • Ability to work collaboratively across sales, marketing, and operations teams • Problem-solving skills for complex problems • Ability to manage multiple priorities in a fast-paced environment with attention to detail • BA/BS degree

🏖️ Benefits

• Medical, dental, vision, life and LTD insurance • HSA • 401(k) retirement plan • Employee development resources • Reasonable accommodations for applicants with disabilities