Director, Demand Generation

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $200k - $220k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Hyland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Drive pipeline performance across Hyland's priority industry segments, including Insurance, Government/Education and Financial Services • Define and execute segment-specific demand generation strategies aligned to revenue goals, market opportunity and go-to-market priorities • Own pipeline creation and progression within assigned verticals • Translate company revenue goals into vertical-specific demand plans, targets and investment priorities • Partner with Sales on pipeline targets, account coverage and growth opportunities • Drive visibility into marketing's contribution to vertical pipeline and revenue outcomes • Define and execute end-to-end demand generation and Field Marketing strategies tailored to each vertical's buying dynamics and customer needs • Activate integrated industry-specific full-funnel programs, including digital campaigns, account-focused activities and field initiatives • Drive continuous improvement in campaign performance, engagement and conversion across vertical audiences • Align demand generation execution to vertical sales coverage models and account strategies • Partner with Sales leaders to drive shared ownership of pipeline and conversion outcomes • Enable account-based and segment-specific strategies to increase relevance within target accounts • Support pipeline acceleration through coordinated marketing, SDR and sales engagement • Partner with Global Campaigns, Product Marketing, Marketing Operations, Digital and Web teams • Monitor and optimize pipeline performance, campaign effectiveness and marketing ROI across verticals • Identify inefficiencies and opportunities to improve targeting, messaging and channel performance • Leverage data and insights to improve demand generation effectiveness and investment allocation

🎯 Requirements

• 10+ years of experience in B2B marketing with a focus on demand generation, field marketing or growth roles • Proven track record of driving pipeline and revenue outcomes within industry segments or vertical-based marketing models • Experience supporting Sales organizations and aligning to account-based and segment-driven strategies • Experience working within a global matrixed marketing organization • Strong cross-functional collaboration and stakeholder management skills • Analytical mindset with ability to translate data into action • Bachelor's degree required • Expertise in demand generation and pipeline management • Expertise in industry/vertical marketing strategy; Insurance, Public Sector and Financial Services preferred • Expertise in digital marketing, integrated campaigns and ABM • Expertise in field marketing and account engagement strategies • Expertise in performance measurement, reporting and ROI optimization