Manager, Content Marketing

🔥 0 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $95k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 74 days.

Apply Now

Customize resume + cover letter

Find Similar Remote Jobs

☆ Save☑️ Mark as applied❌ Hide

Report problem

FranConnect

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

📣 Marketing

📦 Logistics

💰 Venture Round on 2014-11

Consulting • Marketing • Logistics

FranConnect is the leading franchise management software provider. For nearly twenty years, the FranConnect platform has served as the Sales, Operations, and Marketing backbone for over 1500 brands and multi-location businesses worldwide. Nine of the Franchise Times Top 10 Fastest Growing franchise businesses rely on FranConnect to drive growth, improve profitability, and streamline operational performance. FranConnect customers span all sizes, growth phases, and industries and they grow 44% faster on average than the broader franchising market. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global operations in Australia, Canada, Colombia, India and the US.

📋 Description

• Manage the editorial calendar within the content strategy set by the VP of Marketing • Apply approved messaging and brand voice across web copy, campaigns, sales collateral, and thought leadership • Review contractor- and AI-generated content for consistency and buyer relevance • Build and maintain quarterly content plans with Growth and Digital Marketing • Write and edit thought leadership, research-based content, customer stories, and launch assets • Support executive bylines, keynote materials, presentations, and visibility initiatives • Maintain editorial guidelines and brand voice documentation • Manage briefs, production, review, and publishing • Coordinate contractors and agencies, track deadlines and spending within the approved budget, and escalate trade-offs • Maintain the asset library and sales-facing content map • Support the PR program with announcement drafts, media research, pitch materials, and coordination • Develop executive visibility content including byline drafts, podcast preparation, speaking submissions, and LinkedIn posts • Identify company milestones, customer wins, and original data with news potential • Support franchise industry content initiatives, association and IFA content, trade publication submissions, and research partnership deliverables • Partner with Customer Success and Sales to produce case studies, reference materials, benchmarks, and verified outcome data • Manage the case study production queue and coordinate customer approvals and reference requests • Build repeatable AI-assisted content workflows with source materials, review steps, and human approval • Use and refine content agents for drafting, repurposing, industry adaptation, and brief generation • Maintain prompts and review AI outputs against quality standards • Partner with Digital Marketing on search and AI answer engine discovery • Deliver content for Growth Marketing campaigns, account-based programs, events, and outbound • Coordinate with Digital Marketing on website, search, and social content • Define content tracking needs with Marketing Operations and use engagement and attribution reports to recommend improvements • Contribute to inbound-sourced pipeline while owning content delivery and quality against the agreed plan

🎯 Requirements

• 5+ years in B2B content marketing or a related editorial role • Experience managing an editorial calendar and coordinating cross-functional content projects • Strong writing and editing skills, with a portfolio of content created for business audiences across multiple formats • Experience developing communications materials, such as announcements, executive bylines, or speaking content, and coordinating stakeholder reviews • Experience using content engagement and campaign results to improve content, with an understanding of how content supports demand generation and pipeline • Sound editorial judgment and ability to apply established messaging, give constructive feedback, and flag content outside the brief • Hands-on experience using AI tools to draft and repurpose content, developing effective prompts, and reviewing outputs for factual accuracy, brand voice, and quality • Curiosity about how AI answer engines affect buyer research and content discovery • Working familiarity with HubSpot or an equivalent platform, web analytics, and content engagement reporting • Comfortable partnering with Marketing Operations on tracking and measurement • Strong project management and cross-functional collaboration skills, including coordinating input and approvals from Sales, Customer Success, and Product • Preferred: experience marketing to franchise, multi-unit, or multi-location businesses and understanding franchise development and franchisor economics • Preferred: experience supporting media relations, executive visibility, association partnerships, or original research programs • Preferred: experience supporting a repositioning or brand relaunch in a B2B software company • Preferred: experience producing customer case studies, coordinating references, or developing benchmark research • Undergraduate degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience

🏖️ Benefits

• Variable Bonus: 5%

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume