Digital Advertising Analyst – Contract

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $30 / hour

⏱ Part Time

🟡 Mid-level

🟠 Senior

🧐 Analyst

👻 Ghost score 0%

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Fullpath

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

🚘 Automotive

Consulting • Marketing • Automotive

Fullpath is a customer data platform (CDP) specifically designed for automotive dealerships. It unifies and activates first-party data to enhance marketing and sales efforts through AI-driven insights and automation. The platform enables dealers to create personalized marketing campaigns, optimize customer engagement, and improve sales performance by providing a comprehensive view of shopper journeys.

📋 Description

• Support Customer Success Managers with executing campaign strategies using proprietary ad tech • Partner with retail customers to optimize paid advertising campaigns and ensure correct pacing • Help onboard new customers with proposed digital advertising strategies • Collaborate with Retail Customer Success Managers to provide insights and create or edit campaigns • Implement budget recommendations and provide performance feedback • Provide internal insights on campaign performance • Train Customer Success Managers and clients on dashboard capabilities • Collaborate with Product on common client concerns and requests • Monitor campaign metrics and implement optimization tactics to maximize conversions and ROI • Understand client goals, objectives, and performance expectations • Advise clients on optimization and bidding techniques • Troubleshoot and resolve digital advertising issues • Use advanced data analytics to derive actionable campaign insights • Identify trends, patterns, and optimization opportunities across accounts

🎯 Requirements

• 3+ years working in the automotive, SaaS, and advertising space • 2+ years of experience with ad tech platforms • Knowledge of GA4, Google Ads/AdWords, and Facebook • Strong written and speaking communication skills • Ability to present on camera in a remote/hybrid setting with internal and external customers • Excellent troubleshooting skills • Positive approach and ability to self-solve • Bachelor's degree in marketing or work equivalent required • Google Ad certification required • Legal authorization to work in the United States without employer sponsorship now or in the future • Ability to sit for extended periods and perform extensive computer work • Ability to perform job duties from a home office using necessary technology • Regular, reliable attendance and punctuality

🏖️ Benefits

• Competitive compensation • Comprehensive benefits (listed as available options) • Flexible, family-friendly environment supporting work-life balance • Opportunities for learning, growth, and ownership • Cutting-edge AI technology • Medical, dental, vision, disability, life/AD&D, and EAP • 15 vacation days per year to start • 80 hours of sick leave • 12 paid holidays • Paid parental leave • 401k with company match • Note: This part-time position is not eligible for benefits including health, dental, vision and other insurances, retirement, paid holidays, sick and vacation time.