Head of Organic Growth

🔥 4 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 15%

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Function Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2022

🏥 Healthcare

👥 B2C

🔥 Funding within the last year

💰 $450M Debt Financing on 2026-07

Healthcare • B2C

Function Health is a consumer-focused healthcare company that provides comprehensive, subscription-based diagnostic testing and imaging services. For $365/year it offers 160+ lab tests (performed at 2,000+ labs or via mobile phlebotomy) and access to MRI/CT imaging, with results explained by physicians and supported by AI and tools to share with clinicians. The service is HSA/FSA-eligible and emphasizes early detection and longitudinal monitoring of hundreds to thousands of conditions through recurring testing and clinician interpretation.

📋 Description

• Own product-led and content-led strategies that compound member growth without relying on paid channels • Lead virality and K-factor growth through referral programs, in-product sharing moments, and social proof mechanics • Design, launch, and iterate referral programs and build referral mechanics into the product and member experience • Map and reduce viral cycle time by instrumenting referral surfaces and improving member-to-member spread • Partner with Product to build shareable moments into the member experience • Guide conversion from account creation to paid membership by identifying friction and prioritizing high-leverage interventions • Lead A/B testing across web, checkout, onboarding, and lifecycle • Instrument and recover funnel drop-offs using cohort, persona, and intent-signal segmentation • Own organic loops that convert new audiences into paying members • Build Function’s authority across SEO, GEO, AI-driven discovery, and YouTube • Develop intent-driven YouTube strategy, including keyword and question research, titles, thumbnails, chapters, and channel architecture • Develop health content strategy that earns trust before a member sees a paywall • Build attribution models across referral, search, video, and lifecycle-driven growth • Recruit, manage, and develop a lean team of specialists and external partners • Use AI tools across research, content production, experimentation, and operations • Report directly to the VP of Growth and collaborate with Product, Lifecycle, and Creative leadership

🎯 Requirements

• 10+ years in organic growth, SEO, or product-led growth, with a track record of compounding results • Hands-on operator who runs experiments themselves • Deep technical SEO fluency: crawl architecture, Core Web Vitals, schema, indexing strategy, and log-file analysis • Fluent in GEO and AI-driven search • Experience growing YouTube or video as an organic discovery channel, including video SEO, packaging, and audience retention mechanics • Demonstrated experience designing or scaling referral programs with measurable k-factor impact • Strong CRO skills, including A/B testing methodology, statistical significance, and funnel decomposition • Proficient with analytics and experimentation tools such as GA4, Amplitude, Looker, or equivalent • Uses AI tools such as Claude, ChatGPT, Perplexity, and Cursor as a force multiplier • Experience building or managing small, high-output teams and agency/contractor relationships • Comfortable operating in an early-stage growth environment that is ambiguous, fast, and high-ownership • Strong written communication skills for simplifying complex growth concepts for cross-functional and executive audiences • Experience in health, wellness, consumer subscription, or another high-trust category is a plus

🏖️ Benefits

• Competitive salary and benefits package • Flexible working hours • Dynamic work environment where creativity and innovation are encouraged • Quarterly team onsites in person • Equal opportunity, diverse, and inclusive workplace

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