Director of Growth Marketing

Job not on LinkedIn

🔥 50 minutes ago

🇺🇸 United States – Remote

💵 $96k - $144k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

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Real Life Gaming

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🎮 Gaming

🤝 B2B

Gaming • B2B

Real Life Gaming is a Netherlands-based company that designs and produces real-world, location-based immersive gaming experiences (Dutch: "belevingen"). They create their own public experiences, develop partner experiences for other organizations, and offer services aimed at professionals; they maintain a community and publish news about projects and events. RLG appears to focus on live-action, experience-driven entertainment delivered at physical locations from their Breda office.

📋 Description

• Own the player-growth P&L, including acquisition, first deposit, repeat deposit, retention, win-back and referral • Run paid media directly on Meta, Google and Apple Search Ads • Manage audiences, suppression, server-side conversion signals and budget changes based on cohort quality • Design and price promotions against incremental paying users and evaluate them using holdouts • Brief, test and evaluate ad creative • Run lifecycle marketing on the in-house CRM platform, including activation, win-back and at-risk retention campaigns • Direct the AI/API platform for analysis, audience builds, copy variants and reporting • Approve live launches, incentive spending and budget changes • Operate within responsible-gaming rules, claim hygiene requirements and brand vocabulary • Report to the CEO • Complete a practical exercise on a real acquisition problem

🎯 Requirements

• At least five years personally running paid and lifecycle marketing for a consumer product, with numbers you moved and can explain • Hands-on ownership of ad creative and offers, not only media buying • Working fluency with APIs and AI tools for analysis and execution; attribution argued from cohorts and holdouts rather than platform dashboards • Direct experience on Meta, Google and Apple Search Ads campaigns with evidence of cohort quality • Time in a compliance-heavy consumer vertical such as fintech, lending, crypto, trading or telehealth • Candor, ownership of your own numbers, and comfort being the person who approves rather than the person who executes everything by hand • Experience using APIs and AI, and AI with APIs for data analysis, is a core requirement • Comfort working with AI agent tools such as Claude Code or Claude Cowork • Ability to call APIs from a command line with AI assistance • Ability to pull your own data with SQL • Ability to write and refine prompts and simple scripts for analysis • Ability to judge AI output critically before anything goes live • Single-employer position; current agency, consultancy or client roster is not a fit • Ability to answer the application questions

🏖️ Benefits

• $8,000 to $12,000 per month depending on experience ($96,000 to $144,000 annualized) • 1099 contract for the first 90 days, converting to W-2 employment on mutual fit • Fully remote within the United States • Direct access to an in-house AI/API growth platform and clean data; the tooling a ten-person team would normally need

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