Senior Product Marketing Manager

🔥 58 minutes ago

🇺🇸 United States – Remote

💵 $186k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Function Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2022

🏥 Healthcare

👥 B2C

🔥 Funding within the last year

💰 $450M Debt Financing on 2026-07

Healthcare • B2C

Function Health is a consumer-focused healthcare company that provides comprehensive, subscription-based diagnostic testing and imaging services. For $365/year it offers 160+ lab tests (performed at 2,000+ labs or via mobile phlebotomy) and access to MRI/CT imaging, with results explained by physicians and supported by AI and tools to share with clinicians. The service is HSA/FSA-eligible and emphasizes early detection and longitudinal monitoring of hundreds to thousands of conditions through recurring testing and clinician interpretation.

📋 Description

• Build positioning and messaging from scratch for products, features, or categories that do not have one yet. • Set tradeoffs and differentiation so Marketing, Content, Support, and other core functions tell a consistent story. • Translate product capabilities into member-valued benefits and update the story when needed. • Own GTM strategy and execution for complex, multi-surface launches to increase retention and member growth. • Set launch learning agendas and build reusable playbooks. • Manage cross-functional stakeholders and timelines from kickoff through retrospective. • Ensure market, competitive, and member insights shape product and GTM decisions. • Bring a point of view to research while working closely with UXR. • Define and own GTM success metrics and connect them to business outcomes such as member growth, retention, and winback. • Set metrics before launch and evaluate performance afterward. • Drive alignment at the PM, Brand, and leadership levels without formal authority. • Represent Product Marketing to external partners. • Move across business areas to own high-impact work as priorities shift. • Manage ambiguity, proactively manage up, and escalate blockers.

🎯 Requirements

• 5+ years in product marketing or similar function, with extensive experience in DTC and real ownership of GTM strategy for at least one major product area. • Experience building positioning and launch strategy from zero, ideally for a new product, category, or major relaunch. • Partnership or co-marketing experience: you've represented your company externally, not just internally. • Strong measurement instincts: you define success metrics before launch and hold yourself to them after. • Direct, clear communicator who drives cross-functional alignment at the PM/Brand/VP level without formal authority. • AI-native mindset: you use AI tools (Claude, ChatGPT, or equivalent) as a genuine force multiplier in all that you do. • Experience in health, wellness, or another high-trust consumer category is a plus.

🏖️ Benefits

• Stock options • Comprehensive health, dental, and vision plans for you and your family • Flexible work environment • Team off-sites and wellness initiatives • Competitive vacation policy • A culture that emphasizes continuous learning and personal growth

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