Demand Generation, Marketing Operations Manager

🔥 5 hours ago

🇺🇸 United States – Remote

💵 $130k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Funnel Leasing

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📦 Logistics

💰 $36.5M Series B on 2022-02

Consulting • Marketing • Logistics

Funnel Leasing is a CRM, AI, and automation platform specifically designed for multifamily operators. The company enhances operations and improves the renter experience by centralizing operations and leveraging modern AI and automation technologies. Funnel Leasing's comprehensive platform supports the entire renter and resident experience, from inquiry through renewal, while optimizing marketing and operations for efficiency and cost reduction. By increasing team efficiency and automating manual workflows, Funnel also addresses staffing inconsistencies, integrates with existing tools, and helps fight housing inequality through its 501(c)(3) initiative, HOME by Funnel Inc.

📋 Description

• Segment and prioritize approximately 1,800 target accounts into tiers and personas • Build organic campaigns and cadences for each account tier • Build and run reactivation campaigns for previously engaged accounts • Plan pre- and post-event campaigns for three major industry events and the annual user conference • Track, score, and follow up with event attendees and prospects • Repackage thought leadership, podcast, and event content into nurture sequences by persona and buying stage • Run ABM plays using email, LinkedIn, Clay, Instantly, and other organic/outbound channels • Own and test cold and warm outbound cadences with SDRs • Administer HubSpot and Salesforce, including scoring, lifecycle stages, routing rules, and data hygiene • Build campaign and channel attribution reporting connecting marketing activity to Salesforce pipeline and closed-won revenue • Design and manage automated nurture and follow-up workflows • Define and maintain MQL/SQL criteria with Sales leadership • Monitor marketing-to-SDR/AE handoff quality • Evaluate and operate tools identifying individual- and account-level buying intent • Report on pipeline by channel and campaign and determine what to scale, fix, or discontinue • Partner with Sales leadership on SDR and AE enablement • Foster continuous improvement and collaboration • Perform other duties as assigned

🎯 Requirements

• 3-5+ years in marketing operations, RevOps, or demand generation • Hands-on ownership of a marketing automation platform; HubSpot strongly preferred • Experience integrating HubSpot with Salesforce • Proven experience building lead/account scoring models, lifecycle stages, and automated nurture workflows from scratch • Experience managing organic email and social/LinkedIn campaigns, including account-based targeting • B2B SaaS background with a long sales cycle and multiple buying-committee stakeholders strongly preferred • Strong analytical skills and ability to pull and interpret reporting on pipeline and channel performance • Ability to work from ambiguity and build systems • Ability to operate independently while shaping tactics and pushing back when warranted • Travel under 10%

🏖️ Benefits

• Health insurance • Dental and Vision insurance • Company paid Life/AD&D • Long-term Disability insurance • Short-term Disability insurance • Term Life insurance • Flexible Spending Account (FSA) • Health Savings Account (HSA) • Retirement Plan - 2% company match • EAP • Remote/Hybrid Opportunities • Uncapped Discretionary Time off • Sick Leave • 14 paid holidays • One time remote work stipend • Employee recognition program • Employee-led Groups (ELG’s) • Unlimited PTO • Benefits that begin on your first day of employment